Hong Kong New World Group's high-end lifestyle brand, the world's first global original brand that integrates the three elements of art, humanity and nature as its core, is a popular shopping mall in Shanghai
K11 is the first brand in the world to take the lead in integrating the three core elements of art, humanity and nature, perfectly combining and interacting with art appreciation, humanistic experience and natural environmental protection, bringing out unlimited creativity, freedom and personalized life brand, and bringing unprecedented sensory experience to the public.
art
K11 will not only display the masterpieces of young local artists in the collection for a long time, but also hold different art exhibitions, performances and workshops through various types of multi-dimensional spaces, so that the public can enjoy different local artworks and performances while leisure or shopping, so as to strengthen the communication and exchange between local artists and the public, cultivate the public's appreciation of art, and provide more opportunities for young artists to create and publish works, which will help the local art ecology to thrive naturally.
humanities
In each city, K11 integrates the cultural traditions, history and geography of the surrounding area where the project is located in multiple dimensions, so that the humanities, arts, and living culture precipitated in the area are revitalized ("revitalized"), retransformed ("retransformed") and recreated ("Recreate"), creating a unique K11 multicultural living area.
nature
The K11 project will take the lead in considering various green building features for all kinds of indoor and outdoor architectural spaces
Minimise the impact on the natural environment and strive to improve the overall quality of urban public living places, taking into account technology. The K11 garden-style outdoor plaza design is full of multi-dimensional garden landscapes such as native plants, rooftops, vertical greenery, and urban farms, which not only perfectly integrate the natural space with the local ecology, but also make people feel like they are in an urban oasis, inspiring individuals to think about the close relationship with nature.
Over the next five years, the K11 brand and multicultural lifestyle area will continue its creative journey in six cities: Beijing, Shanghai, Guangzhou, Tianjin, Shenyang and Chengdu, creating more than 1 million square meters of different types of space.
Shanghai K11
Shanghai K11 Art Mall will open at the end of the year K11 will be deployed in nine major cities.
Shanghai K11 Art Mall opened in mid to late January 2013 and opened 19 projects in the mainland in 2018
Hong Kong New World Group's first K11 Art Mall in mainland China will have a soft opening in Shanghai in mid-to-late January and officially open in May. It is expected that by 2018, 19 K11 art malls will be opened in mainland China, stationed in Beijing, Shanghai, Guangzhou, Wuhan, Tianjin, Shenyang, Haikou and other cities, creating more than 1 million square meters of shopping centers.
Shanghai, the focus of the world's attention, people from different countries gather here, where various cultures and ideas can be compatible, collide and blend, and form a unique Shanghainese culture. Unique, advanced and vibrant, it exudes the dazzling brilliance of the city with its unique charm.
Huaihai Road is located in the center of Shanghai, which is a traditional international fashion and commercial area in Shanghai, condensing the century-old history of Shanghai. She is smart, natural and friendly, wandering in all new thinking and new ideas that dare to be the first, showing the style of an international metropolis in the atmosphere of Shanghai.
The first K11 Art Mall in Chinese mainland, Shanghai K11 Art Mall, is located in the golden area of Huaihai Road, with three basement floors to six floors above ground, covering an area of about 40,000 square meters, surrounded by mature supporting facilities. Adhering to the core value of the integration of the brand's three core elements of "Art, Humanity and Nature", Shanghai K11 strives to build the largest interactive art park, the most staged shopping experience, and the most trendy multicultural community hub, and the 365-day uninterrupted interactive activities will also open K11's creative journey, so that there is an integrated and subtle interaction between art appreciation, humanistic experience, natural greenery and shopping consumption, bringing unprecedented unique facial enjoyment to citizens and tourists.
