Founded in Taiwan in 1981, it is a highly influential real estate agency chain service brand, engaged in second-hand housing sales and leasing / commercial real estate sales and leasing / first-hand housing marketing agency and other businesses

Founded in 1981, Xinyi Enterprise Group currently has more than 1,500 stores worldwide, and was listed on the stock market (listed in Taiwan) in 2001, and has been a leader in Taiwan's real estate agency industry in terms of turnover since 1994.

Since entering the mainland market in 1993, Xinyi Housing has always adhered to the business philosophy of Xinyi and ending at perfection, extending its business territory to Shanghai, Suzhou, Hangzhou and other cities in Chinese mainland with a steady and steady business pace, and continuously cultivating the Chinese market to provide consumers with the best housing agency services.

In 2010, Xinyi Real Estate Co., Ltd., a Japanese branch of Xinyi Enterprise Group, was established, opening a precedent for Chinese real estate agency brands to store in Japan.

In November 2012, Xinyi Group invested 788 million yuan to purchase two plots of land in Shanghai, aiming to create a livable community full of human touch.

In order to meet the demand of Chinese consumers for housing rental and sales, in 1993, Xinyi Enterprise Group officially entered the mainland and established Shanghai Xinyi Housing Intermediary Consulting Co., Ltd. in Shanghai, which was the earliest foreign-funded real estate service enterprise in Shanghai at that time. In 1999, Xinyi Housing strategically acquired the trademark franchise of COLDWELL BANKER, a well-known real estate agency brand under CENDANT, a Fortune 500 company, in China, and jointly established the COLDWELL BANKER Xinyi real estate brand, bringing consumers a more comprehensive and advanced service concept.

Subsequently, China's Xinyi territory gradually expanded to Shanghai, Hangzhou, Suzhou and other places, and hundreds of stores were rooted in Chinese mainland. The main intermediary business includes second-hand housing sales and leasing, commercial real estate sales and leasing, and first-hand housing marketing agents. In terms of peripheral businesses, we have also established independent subsidiaries related to real estate, such as scrivener, consulting, and guarantees, and have initially formed a nationwide business pattern with real estate agency business as the core, and continue to expand to real estate peripheral businesses.

In order to continuously improve the service quality and show the determination and strength of Xinyi Real Estate in China, in February 2008, Xinyi Real Estate China Headquarters moved to a new location and officially settled on the 33rd floor of Lippo Plaza, a grade A office building on Huaihai Middle Road, downtown Shanghai. This relocation is another milestone for Xinyi Real Estate.

In July 2008, from the perspective of brand internationalization, all Xinyi directly operated stores in Chinese mainland were fully renovated and adopted the corporate logo unified with Taiwan Xinyi Housing. So far, Xinyi Housing has positioned its brand development as a "delicate intermediary". In 2011, on the occasion of the 30th anniversary of the establishment of Xinyi Enterprise Group, the Group announced that it would deploy 10,000 stores around the world in the next ten years, of which 90% of the stores will be concentrated in the Chinese mainland market, which is enough to show the Group's emphasis on the Chinese mainland real estate market and its firm confidence in fully operating the Chinese mainland market.

In addition, in addition to taking Chinese mainland as the base for the rapid development of brand internationalization, the Group will also use this as a talent training base to serve as the pioneer force of Xinyi's global development, stand on an international perspective, and strive to become the world's No. 1 real estate chain brand from the Chinese world.

It is believed that in the future, China Xinyi will provide customers with more professional and comprehensive real estate services through its growing real estate-related business entities and surrounding business offices.