Founded in Hong Kong in 1978, it is a well-known real estate planning brand in China, mainly engaged in real estate agency business, and is a large-scale comprehensive enterprise involved in property management, surveying and valuation, mortgage agency, asset management and other fields
Founded in Hong Kong in 1978, Centaline Group is a large-scale comprehensive real estate service enterprise mainly engaged in the real estate brokerage and agency business of new and second-hand houses, and also involved in consulting, property management, measurement and valuation, mortgage agency, asset management, investment immigration and other fields. It is also a real estate service agency in the industry with a strong market share in both primary and secondary businesses.
Based in Hong Kong, after 39 years of development, Centaline Group has set up branches in 37 cities in Chinese mainland, Hong Kong, Macau, Taipei and Singapore, and its business has radiated to more than 100 cities such as the United Kingdom, South Korea and Australia, employing 60,000 employees and a total of 2,600 cross-regional branches, making it one of the most influential enterprises in the real estate brokerage agency industry.
Relying on the background of Hong Kong and adhering to the management philosophy of "rule by doing nothing", the Group's flagship brand Centaline Property not only dominates Hong Kong, but also has a growing business in the Mainland, since entering the mainland market in the early 90s, with the successful experience and model in Hong Kong, adopting a flexible and adaptable strategy to follow the trend, Centaline Property has completed the layout of outlets in more than 30 major cities in the mainland, and quickly achieved localization integration, occupying an important position in various markets. The brand image of integrity has won a good reputation in the market and has become a successful model in the real estate service industry. In 2001, Centaline Group continued to accelerate the pace of development, and under the background of the 911 incident in the United States, it boldly forged ahead and fully acquired Ricacorp, the third largest real estate company in Hong Kong, which further improved the overall pattern and market layout of the group.
Centaline Group has a strong network resource advantage and brand resource complementary advantages, continuous extension of market layout and continuous expansion of business scope, so that Centaline Group has independent flexibility in resource reserve and allocation and use, Centaline Group set real estate agency business and related comprehensive business in one, can effectively provide integrated services, resource interaction between different business types, so that Centaline Group has established a complete set of professional service system. In recent years, Centaline Group has continued to set new records in its main business, real estate brokerage agency, with annual sales of nearly 950 billion yuan and commission income of more than 17 billion yuan in 2016, winning the trust of consumers with professional services.
Zhongyuan Group attaches great importance to the industry responsibility and social responsibility of the enterprise, adheres to the industry standards, adheres to the correct method to lead the development of the industry standard, and sets up professional research institutions to provide objective and true first-hand information to the market, provide effective reference basis in the government decision-making process, and make its own contributions to the industry and society. Zhongyuan Group advocates coming from the society, serving the society, and actively participating in social welfare undertakings and charitable activities for a long time. In order to better promote philanthropy, Centaline Group set up the Centaline Charity Foundation in Hong Kong in 2004 to help alleviate poverty and assist in education.
