A well-known home textile brand, committed to providing one-stop home furnishing solutions, focusing on home textiles/underwear/storage related home life product design, production, and B2C sales of home furnishing enterprises
Dapu is a brand founded in 2012 by Wang Zhiquan, the founder of the original Kuba.com, which is also Wang Zhiquan's second entrepreneurial project after Kuba.com, and is a home brand e-commerce dedicated to "high security, high quality, and high cost performance". Over the past three years, Dapu has been known as "China's MUJI" by the industry and consumers for its unique product layout and market positioning.
Dapu is positioned as a safe, comfortable and high-quality "intimate textile", grasping the general trend of China's consumer psychology maturity, e-commerce of consumer goods, and upgrading of consumption structure, focusing on bedrooms, bathrooms, kitchens and other life scenarios, providing one-stop household products solutions for target consumer groups. At present, the main product line covers more than 10 categories such as four-piece sets, cores, towels, underwear, bras, socks, slippers, babies and children, home clothes, paper towels, toiletries, smart home products, etc.
Dapu has an almost paranoid pursuit of safety, comfort and naturalness for household products. Textile products mostly use natural materials such as cotton, linen, silk, and velvet, and fast-moving consumer goods such as paper towels and laundry detergents use additive-free, easily degradable, natural and environmentally friendly raw materials. In terms of design aesthetics, Dapu advocates the "beauty of wabi-sabi", deleting the complicated and simplifying, and the road to simplicity, restoring the original intention and nature of "things for people", and finding the Zen of life in tranquility.
As an internet brand company, Dapu adopts an omni-channel marketing strategy. In addition to its own independent channels such as official website, APP, and micro mall, it has opened a number of flagship stores on domestic mainstream e-commerce platforms such as Tmall, JD.com, and Vipshop, and has opened physical stores in more than 10 cities across the country, exploring and practicing the "O2O" marketing strategy of online and offline. At the same time, in terms of community marketing and fan marketing, Dapu has established a product-based community based on the mobile Internet, and led the direction and practice of the "Internet" in the home furnishing industry through various innovative activities.
Dapu's leading business model, excellent entrepreneurial team, and excellent business philosophy have been favored by the capital market, and so far it has completed Series A, Series B, and Series C financing. Among them, Luolai Life is one of its B round investors. The C round of financing was launched on the JD stock crowdfunding platform in March 2016, raising 35 million yuan in 18 minutes and exceeding 40 million yuan in 68 minutes, setting a new record for JD Dongjia's equity crowdfunding. Dapu has become a dark horse in the home textile and home furnishing industry, and is on the road of brand development with steady operation.
