Founded in 1988, it is a well-known cotton towel brand, a modern enterprise integrating the design/design/production/marketing of a series of towel products
Founded in 1988 and officially launched in 1992, Yongliang Textile is a large-scale modern enterprise focusing on the design, research and development, production and marketing of towel-related products. It has three member enterprises: Shanghai Yongliang Textile Co., Ltd., Hebei Yongliang Textile Co., Ltd. and Baoding Yongliang Culture and Art Creative Co., Ltd.
The annual turnover exceeds 300 million yuan
Hebei Yongliang Textile Co., Ltd., as the production and R&D base of Yongliang Textile, is rooted in Gaoyang, Hebei, a famous textile industry city in China, and is the only towel manufacturer in Gaoyang with the ability of design, research and development, weaving, printing and dyeing and finishing. Since 2011, the backward production capacity has been completely eliminated to lead the industrial upgrading, and the whole line has introduced large arrow shaft looms imported from Germany, high-end Jacquard machines imported from Stäubli from France and vertical cylinder dyeing and finishing equipment imported from Japan, and domestic first-line technical research and development talents have been hired with high salaries, and the strength of technology research and development and manufacturing has reached the leading level at home and abroad.
In 2002, Shanghai Yongliang Textile Co., Ltd. was formally established, focusing on the research and development and marketing of towel products, and quickly opened the prelude to the national market layout. At present, it has fully covered the four main channels of circulation, supermarkets, e-commerce and group buying, and has entered many large chain supermarket systems such as Suguo, Yonghui, BBK, Jiajiayue, China Resources Vanguard, C.P. Lotus, Beijing Huaguan, Century Lianhua, Xinhua Department Store, etc., serving nearly 1,000 group buying customers, and establishing a stable, meticulous and perfect sales network covering all levels of urban and rural markets across the country.
In 2015, Yongliang Textile started from the heart and made a comprehensive transformation
It has established four major brand strategies and five strategic directions, focusing on the core demands of "cotton towels" and building a leading enterprise of cotton soft towels in China.
In 2012, Baoding Yongliang Culture and Art Creative Co., Ltd. was established and settled in the Science and Technology Park of Hebei University, relying on the strong manpower and cultural and creative resources of Hebei University, focusing on creating cultural and creative products such as Zhili towel ceremony and hemp brocade, and deeply excavating the Chinese towel culture. At the same time, it launched a series of products for babies and children, creating a leading brand of ecological towels for babies and children in China. And the whole line has entered Jingdong, Tmall, Taobao and other well-known e-commerce platforms, completing the Internet upgrade and cultural and creative industry extension of Yongliang Textile.
In 2015, Yongliang Textile started from the heart and made a comprehensive transformation. It has established four major brand strategies and five strategic directions, focusing on the core demands of "cotton towels" and building a leading enterprise of cotton soft towels in China. Yongliang Textile's four major brands, Yongliang Temaihui, Yongliang EverShine, Yongliang Jianli 1765 and Mianxiaodou, cover all levels of China's urban and rural markets, meet China's diversified consumer needs, and complete the coverage of all product lines for all ages from babies to children to adults. The five strategies focus on transformation and upgrading, comprehensively transform original design, brand upgrading and quality improvement, and focus on building a marketing team and a national model market.
