Zhejiang Jieliya Textile Group Co., Ltd., founded in 1986, integrates spinning, dyeing and finishing, weaving, marketing and logistics, with towel series products as the core, underwear, socks, household products and other categories of development group company
Founded in 1986, the headquarters of the group is located in Zhuji City, Zhejiang Province, which is an excellent tourist city in Zhejiang Province.
After more than 20 years of hard work and industrial expansion, it currently has "one total and two places" production and R&D bases in Zhejiang, Hubei and Xinjiang, with total assets of more than 3 billion yuan, and has become a group company integrating spinning, dyeing and finishing, weaving, marketing and logistics, with towel series products as the core business, underwear, underwear, socks and household products.
Jieliya always adheres to the implementation of the brand strategy and takes the path of large-scale development of science and technology. "Jieliya Towel" has been awarded the "leading sales of similar products in the national market" for eight consecutive years. In December 2015, in the list of "China's manufacturing independent brand value evaluation" released by CCTV, Jieliya Group won the Chinese home textile industry for three consecutive years with a brand value of 6.01 billion yuan.
Operating in accordance with the law and repaying the society is the pursuit of Jieliya as always. The group's party, workers, league, women's federation and other organizations are sound and have made remarkable achievements. It has been successively rated as "National AAA Enterprise Credit Rating Certificate", "No. 1 in the Whole Network Sales Industry in 2015", "China's Most Consumer-Dependent Brand", "National Textile Industry Quality Award", "China Textile Brand Culture Construction Leading Award", "Zhejiang Integrity Demonstration Enterprise", "Zhejiang Public Security and Safety Demonstration Unit", "Zhejiang AAA Credit Enterprise" and other honorary titles, and has been well received by all sectors of society.
In 2010, in response to the call of the central government for "industrial aid to Xinjiang", the group invested heavily in the country's best quality long-staple cotton production area - Xinjiang Alar City, to build a Xinjiang brand industrial base. The total production area of the project is about 2,500 acres, with a total investment of 2.5 billion yuan, and a new annual output of 20,000 tons of various high-grade towels, 300,000 spindles of special towel yarn, and 100,000 spindles of double twisting. Under the guidance of the "Belt and Road" national strategy, Jieliya Xinjiang Industrial Base has created an industrial cost depression, continuously enhanced the competitiveness of the domestic market, and at the same time effectively promoted the Jieliya brand to stride forward to the international market through the "New Eurasian Land Bridge".
In the face of the new global competition situation, Jieliya will continue to vigorously implement the brand development strategy and scientific and technological innovation strategy, vigorously develop the brand economy and energy-saving and environmental protection economy, shoulder the corporate mission of "leading the new life of Jieliya", and realize the grand vision of "building a century-old classic enterprise and climbing the peak of the world's brand".
