Hangzhou Dujinsheng Industrial Co., Ltd., founded in 1921, is a time-honored brand in China, and is represented by Hangzhou famous brocade represented by scenery brocade / decorative brocade / taking brocade
Hangzhou Du Jinsheng Industrial Co., Ltd. (Hangzhou Du Jinsheng Silk Weaving Factory) is located in the beautiful West Lake of the West, by China's famous national entrepreneur Mr. Du Jinsheng was founded in 1922 in Hangzhou West Lake Maojiabu, initially just a hand-pulled loom and two workers of the family workshop, the main products for silk weaving landscape brocade painting. Dujinsheng Silk Weaving Factory implemented a public-private partnership in 1954; In 1966, due to the influence of the Cultural Revolution, the company was renamed Dongfang Red Silk Weaving Factory; In 1972, according to the instructions of Premier Zhou, it was renamed Hangzhou Brocade Factory; In 1983, the name of Hangzhou Dujinsheng Silk Weaving Factory was restored; In 2001, the company was restructured into Hangzhou Du Jinsheng Industrial Co., Ltd., but retained Hangzhou Du Jinsheng Silk Weaving Factory as the second factory name.
Du Jinsheng brocade was formed in 1921, by China's famous patriotic industrialist Mr. Du Jinsheng original, is the representative of Hangzhou brocade, after more than 80 years of development and innovation, Du Jinsheng brocade has formed a brocade like the scene, decorative brocade, take brocade as the representative of the three series, more than 1,640 varieties of colors, has become one of the most representative brocade in China.
Du Jinsheng brocade adhere to the traditional craft design and production, most of them are handmade, the general products have to go through 58 manual processes to complete, because of the exquisite workmanship, the color is magnificent, the texture is delicate, the feel is plump, the characteristics of the national characteristics are very rich, known as the magical "flower of oriental art". Du Jinsheng brocade once represented the traditional brocade craft of Hangzhou to participate in the 1926 World Exposition held in Philadelphia, USA, and won the gold medal in one fell swoop; In 1929, he participated in the first West Lake Exposition and won the special prize and excellence award; In 1979, 1982 and 1984, he won the National Gold and Silver Medals. In 1990 and 2010, Du Jinsheng was also recognized as a "China Time-honored Brand" by the Ministry of Internal Trade and the Ministry of Commerce of the People's Republic of China.
Our products have passed the international ISO9001 quality management system certification, and the whole process of production adopts advanced technology and scientific organization and management standards, and can provide the best quality assurance in all aspects of design, development, production, sales and after-sales service. Du Jinsheng is also one of the drafting units of the national standard "Brocade Craft Products", and the "Hangzhou Brocade Technique" declared by Du Jinsheng has been included in the national intangible cultural heritage representative list.
Since the 50s, the brocade has been designated as one of the national gifts, and Chairman Mao Zedong and other party and state leaders have repeatedly presented the brocade to foreign heads of state and VIPs as gifts. When the respected Premier Zhou Enlai inspected the Dujinsheng Silk Weaving Factory in 1957, he pointed out that "the Dujinsheng brocade is a wonderful flower in Chinese handicrafts and a national treasure, which must be preserved and succeeded by others." ”
Since 1953, Du Jinsheng Silk Weaving Factory has been listed as a foreign affairs reception unit, and is now one of the international tourist visit points in Hangzhou, and has received a large number of heads of state and government from all over the world for decades, Zhou Enlai, Zhu De, Ye Jianying and other revolutionaries of the older generation and Hu Jintao, Wu Bangguo, Xi Jinping, Zhu Rongji, Li Ruihuan and other party and state leaders have also visited Du Jinsheng to inspect and guide the work.
Du Jinsheng is located in the center of Hangzhou's business and tourism industry, only 100 meters away from the West Lake, Du Jinsheng Brocade Museum and Du Jinsheng's former residence are both famous tourist attractions in Hangzhou, but also Hangzhou's patriotic education base. Dujinsheng brocade has been included in the first batch of Zhejiang Provincial Intangible Cultural Heritage Representative List by the Zhejiang Provincial People's Government. Du Jinsheng brocade has also been included in the list of key protected varieties and skills of traditional arts and crafts in Hangzhou.
While maintaining and carrying forward the traditional silk weaving craft brand, Du Jinsheng has also implemented diversified operations, and formed an industrial tourism center with Du Jinsheng Brocade Museum as the leader, integrating silk weaving handicraft production, display, visit, tourism, leisure, shopping, catering and entertainment.
