Shanghai Leading Group - Shanghai Cuizhong Towel General Factory, Bell 414, a well-known towel brand, began in 1937, China time-honored brand, Shanghai famous trademark, set product development, production, sales, logistics as one of the professional towel production enterprises
Zhongpai 414 brand towel was founded in 1937 by the founder Li Kangnian. In 1937, the "August 13" incident, the outbreak of the Anti-Japanese War in Shanghai, China's domestic products were affected by the war, the domestic towel was out of stock, the boss of the domestic company and others agreed to establish China Cuizhong Towel Manufacturing Co., Ltd., after the establishment of the company, Li Kangnian published the newspaper to solicit trademark patterns, and finally in hundreds of design manuscripts a trademark work with the ancient "bell" as the pattern stood out. The meaning of the trademark "bell" is threefold: one is the bell, metal casting, buckle sound, the other is the year of the product is in the Anti-Japanese War period, "the Chinese people use domestic products", the alarm bell rings, advocating patriotism; Third, the product quality is outstanding, so the name of the factory is Cuizhong, and the bell-shaped pattern is composed of the word Cuizhong as the trademark. At that time, due to the lack of consumers' awareness of the bell brand, few people cared, and the sellers were not willing to buy, so Li Kangnian proposed to send towels to the sellers, and asked the sellers to try it, and later the item number was selected as the homonym "414" of "try it".
Zhongpai 414 brand as a composite trademark was registered as early as the 28th year of the Republic of China, and in 1947, it was registered with the Nanjing Trademark Office again with "Zhongpai 414 brand", and obtained the exclusive right to use the trademark, and won the special prize at the Shanghai National Exhibition in 1948. In 1954, after the public-private partnership, it applied to the State Trademark Office for the registration of the composite trademark of "Zhongpai" and "414", that is, the trademark "Zhongpai 414".
The Zhongpai 414 brand towel pattern seems simple, but in fact, the three colors of the color stripes on the white background have their own meanings, and the red symbolizes the spring flowers, and the purple and red; Green symbolizes lush greenery, lotus green; Blue symbolizes the blue sky, and the autumn is high and cool; The white background color symbolizes the snow in winter, and the snow is abundant, and the 414 towel has become a towel suitable for all ages in spring, summer, autumn and winter. Take a closer look at the same kind of dark inlays between the color and white strips, so that the color and white of the product are more distinct, and the thickness complements each other, showing the clear eyebrows and beautiful eyes like the clouds. 414 towel is not only rigorously designed, but also pays attention to the selection of materials, strict technology, excellent internal texture, soft feel, the use of Shilin vat dye, the color is often new, and the price is affordable, so it has the majority of consumers.
Since the evaluation of Shanghai Famous Trademark, the "Zhongpai 414" trademark has been awarded the Shanghai Famous Trademark for five consecutive times, and has been awarded the title of Shanghai Famous Brand Product for 11 consecutive times.
Shanghai Cuizhong Towel General FactoryIt is a wholly-owned subsidiary of Shanghai Longtou (Group) Co., Ltd., formerly known as China Cuizhong Manufacturing Co., Ltd.
Shanghai Cuizhong towel is always a professional towel manufacturer integrating product development, production, sales and logistics, and has two major brands: "Zhongpai 414" and "Red Cloud". The company has more than 500 employees, including more than 60 technical research and development management personnel.
The company adheres to the development strategy of taking root in Shanghai, based in Jiangsu and Zhejiang, and facing the whole country, and actively explores overseas markets. The products have developed from the 414 color stripe towels of that year to now have more than 180 varieties in 6 series, mainly covering color stripe towels, spiral towels, printed towels, velvet embroidery towels, soft beauty towels, cellulose fiber towels, decorative gift towels and other varieties, which are highly praised by consumers at home and abroad.
The brand slogan of "inheriting the past and opening up the future, excelling and super-superior" has created an excellent quality and good reputation belonging to Cuizhong. In 2000, the company passed the national ISO9002 quality system certification, and in 2001, the ERP computer network management system was used in the enterprise to improve the operation and service quality. In 2004, the operation mode and mechanism of the enterprise were reformed, so that the development of the enterprise can meet the needs of the market economy. The "Zhongpai 414" trademark has been rated as a famous trademark in Shanghai for 6 consecutive times and won the title of Shanghai famous brand product for 11 consecutive times. In 2006, the "Zhongpai 414" brand was rated as "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China. At the same time, in the evaluation of Shanghai FMCG for many years, "Zhongpai 414" products and the company have won the titles of "Shanghai Best-selling FMCG", "Shanghai Consumer Satisfaction Products", "Shanghai Quality Service Enterprise" and "Shanghai FMCG Comprehensive Strength Gold Award" and other awards.
