Silk Road Holding Group Co., Ltd., Huansha HANSILK, one of the top ten brands of silk home textiles, a fashionable local brand, a comprehensive home textile enterprise integrating style design, surface accessories research and development, brand operation and marketing

Silk Road Holding Group Co., Ltd. is one of the leading brand enterprises with the largest production scale, the most complete industrial chain and the strongest innovation ability in China's silk manufacturing industry.

The group is headquartered in Huzhou, Zhejiang, and has five industrial bases, R&D, design and brand release bases in Huzhou, Zhejiang, Hangzhou, Guangxi, Guang'an, Sichuan, and Liangshan, Sichuan. 16 wholly-owned or controlled subsidiaries with more than 3,200 employees.

The group has a production capacity of 3,000 tons of raw silk, 10 million meters of satin, 500,000 sets of silk garments and silk home textiles, two brand design studios in Europe, a provincial technology center and a municipal research center; It has multiple R&D teams in silk making, digital weaving, and fashion home textiles. Raw silk, satin, clothing and other silk products are exported to Europe, America, Japan, the Middle East and other countries and regions. Silk Home Textiles takes the marketing route of "famous brands into famous stores", and has entered more than 50 brand shopping malls in first-tier cities in China, and is constantly expanding, reaching more than 100 by the end of the year. At the same time, start brand cooperation and attract investment to join. The most famous silk brands are "Hushang" and "Huansha". Among them, the name of "Lake Shang" is mainly factory silk and grey silk. "Huansha" is mainly silk home textiles and clothing.

The strategic objectives of the Silk Road Group's development during the "Twelfth Five-Year Plan" period are:

1. To create an international brand of national silk;

2. It is necessary to create two smile curves, with a corporate smile to enhance the company's R&D and marketing capabilities, and a product smile to enhance the technological and cultural content of the product;

3. Do a good job in three silks, the existing production capacity and new production capacity of the enterprise should do a good job in brand silk, and the R & D ability and innovation ability of the enterprise should do a good job in scientific and technological silk; The social and cultural capabilities of enterprises should do a good job in cultural silk;

4. Accelerate the four major transformations, replace the old equipment, old processes, old varieties and old markets with new equipment, new processes, new varieties and new markets, and promote industrial innovation;

5. In the later period of the "Twelfth Five-Year Plan", it is necessary to achieve an enterprise income of 5 billion yuan, profits and taxes of 500 million yuan, an average annual income of 50,000 yuan for employees, and 500 domestic brand shopping malls to enter the international market on five continents.