Originated in 1956, Dali Group, one of the top ten brands of silk home textiles, a famous trademark in Zhejiang Province, a well-known home textile enterprise focusing on the production of silk fabrics and products, integrating R&D/production/sales
Dali Silk originated in 1956 in Xinchang County Chengguan Comprehensive Factory, after nearly 60 years of development, has now become a world-renowned high-tech enterprise with silk fabrics and products production (high-grade silk fabrics, high-grade silk clothing, high-grade silk home textiles, high-grade silk tie clothing) as its main business. In 2011, "Dali Silk" was awarded the "Famous Business Name of Zhejiang Province", and the "Silk World" cultural tourism project with the theme of silk culture in the company's industrial park was rated as a national AAAA scenic spot by the State Tourism Administration; In 2012, the company was rated as "the first batch of key cultural enterprises in the development of cultural industry in Zhejiang Province '122' project" and "industrial tourism demonstration base in Zhejiang Province", and in 2013, the company was rated as "the first batch of cultural industry demonstration bases in Shaoxing City". From 2012 to 2014, it was continuously recognized as "Key Cultural Export Enterprise of Zhejiang Province". 2014 Beijing APEC meeting leader clothing fabric design and production enterprises.
Dali Silk has the world's most advanced green production line for silk products and a R&D and design team with an international vision, which can provide integrated one-stop production and service from spinning, weaving, printing and dyeing, finishing to finished product manufacturing, and has passed ISO9001, ISO14001, GB/T28001 and other system certifications. Now it has become a national high-tech enterprise, the only designated "National Silk Product Development Base" by the National Textile Center, and the first batch of enterprises recognized by the China Silk Association to use the "high-grade silk" logo.
Based on the long history and cultural heritage of Chinese silk for thousands of years, as well as silk as a permanent fashion theme, Dali Silk puts forward the brand concept of "relying on strength to build a long-term brand and keep the brand young", and combines the development vision of the enterprise to position the brand in high-quality, high-grade and high-grade silk products, advocating a healthy, comfortable, fashionable and elegant life realm.
The company invited senior French designers to design the brand logo, interpreting the characteristics and cultural connotations of silk in a simple way, and effectively shaping the brand image and brand characteristics.
Since the establishment of the "Dalifa" brand in 1993, the company has actively strengthened cooperation with professional organizations such as the National Textile Product Development Center, China Fashion Color Association and China Silk Association to strengthen brand promotion. Actively use professional media (such as "China Textile News", "Silk", "China Silk Information", China Textile Network, etc.) and professional exhibition platforms (such as Shanghai International Home Textiles Exhibition, Shanghai International Fabric Exhibition, Shenzhen International Fabric Exhibition, Hangzhou Silk Expo, Frankfurt Home Textiles Exhibition, New York Textile and Apparel Exhibition, France Texworld International Fabric Exhibition) for brand promotion.
The company also uses various forms of advertising to convey the company's business philosophy and corporate culture with a new silk brand image, and actively builds the recognition and reputation of the "Dalifa" brand.
