Founded in Denmark in 1979, Lars Larsson Group is a company specializing in the design, production and sales of bedding and daily necessities

On April 2, 1979, JYSK's first bedding store officially opened. Russ Larsen opens its first boutique in Denmark.The second largest city is Aarhus. Today, 35 years ago, the store is still in business, but there are more than 2,200 JYSK stores worldwide.

JYSK is part of the Russ Larson Group and consists of a number of different subsidiaries. In addition to this, Larssen also runs the Danish home furnishing chains IDEmøbler, ILVA, as well as the online home furnishing chain Bolia.com with showrooms in Europe and China. The most attractive Himmerland Golf & Spa resort in Scandinavia is also part of the Ras Larsen Group.

Over the years, JYSK has been advocating the concept of Nordic sleep, and has won the favor of international consumers with its high-quality product advantages, and deservedly become a life expert who is world-renowned for bedding and daily necessities. In 2010, Lars Larsen, the founder and owner of JYSK, and the companies he owned, were awarded the honorary title of "Danish Royal Brand" – a certification that is recognized as a guarantee of quality in trade and industry and is only awarded to reputable and powerful companies or individuals.

JYSK is a company that takes social responsibility as its own responsibility. In 1999, JYSK co-founded the TFT Rainforest Foundation to focus on global climate change and tropical rainforest issues.JYSK supports the United Nations Global Compact and fulfills its corporate social responsibility. In addition, the bed sets, towels, duvets and pillows sold by JYSK are all inspected and approved by relevant industry standards.

Since the grand opening of JYSK's first store in China on April 8, 2010, this home lifestyle brand from Denmark has entered the hearts of consumers like a spring rain.