Founded in Japan in 1980, it is a well-known retailer of daily necessities in Japan, a representative of minimalist aesthetic design style, known for its "no trademark but high quality".
With the aim of "value for money", MUJI has developed a variety of low-cost and high-quality products. It was born in 1980 by Seiyu Co., Ltd., the parent company of Ryohin Project Co., Ltd., based on its own development experience and based on the product concept of "no trademark". The essence of product development is to make products that are basic and really needed in life in the way that is really necessary. As a result, MUJI re-selected raw materials, improved the production process, and simplified the packaging. This policy is in line with the aesthetics of the times, and simple and beautiful products have long been popular.
MUJI's products include delicious and healthy foods, comfortable and appropriate clothing, and lifestyle products that prioritize performance. We are re-selecting raw materials in order to develop basic items that are often overlooked in our daily lives. MUJI makes use of those things that are of similar quality but are discarded because they are not aesthetically pleasing, such as industrial raw materials, raw materials found and procured from all over the world, and cheap and timely raw materials that can be supplied in sufficient quantities to create low-cost and high-quality products.
MUJI conducts thorough and careful inspections of the entire production process of its products. By retaining only the necessary production processes and omitting redundant processes that are not related to the essence of the product (such as uniform size sorting and glossy processing), it is possible to manufacture raw materials that would otherwise be discarded due to unspecified dimensions or poor shapes. This is the actual product manufacturing that makes full use of raw materials and reduces product costs.
MUJI pays attention to the original color and shape of the product, and does not exaggerate or over-package. Uniform packaging is often used and general-purpose containers are used. While producing simple products, it can also save the earth's resources and reduce waste emissions. All of the MUJI products displayed in the store are simply printed with basic information such as ingredients and labeled.
