Founded in 1998, the products are known for their practicality/beauty/functionality, and are specialized in the design/production/sales of household goods
The establishment of the Diversity House in 1998 coincided with a new round of prosperity in China. However, the affluence advocated at that time belonged to only a very small number of people, so the opening of the first store of Diversity House was accompanied by unpredictable risks, but Diversity House people firmly believe that China's mid-to-high-end fashion home furnishing market has great development potential. With the rapid development of China's economy and market, in the past 16 years, the variety of houses has quickly spread to more than 200 cities and more than 400 stores across the country, with more than 500 employees, creating a business legend of successful operation of home furnishing retail brands.
Since its establishment, Diversity House has been committed to providing practical and high-quality home furnishing products, creating a channel to a perfect life for many Chinese families. Today, Diversity House has become a model of fashionable home furnishing, and its concept of "a better life starts from the heart" is deeply rooted in the hearts of the people, through a vast network throughout the country, Variety House brings a rich variety of household items and perfect experiences to thousands of Chinese families every day.
The concept of "family" runs through every aspect of the development and production of any of our products. Although in the past 16 years, the Chinese market and customers' lifestyles have undergone tremendous changes, and the needs and visions of modern Chinese families have gradually moved from domestic to international, but in the continuous changes, we have always remained the same pursuit and dedication to improving the quality of life of Chinese people.
The products of Variety House meet the home structure of three bedrooms and two living rooms, covering all aspects such as kitchen, dining room, bathroom, bedroom and living furnishings, with more than 5,000 items, and the number is still increasing rapidly, and is committed to providing "practical, quality, beautiful" household living products and perfect life experience for white bone essence (urban white-collar workers, corporate bones, social elites) and emerging families. Through the efforts of our in-house Product Development Center (DDC), we cooperate with excellent manufacturers and domestic and foreign brands to bring exquisite products to our customers through a nationwide marketing network.
At present, Variety House has formed a multi-brand structure of 3 self-owned brands and a number of internationally renowned agency brands. The Chinese market is changing rapidly, and families' pursuit of home life is also constantly changing.
