Shenzhen Natural Awakening Commercial Chain Co., Ltd. is a lifestyle retail chain enterprise specializing in home textiles, home decorations, bathroom products and other products in order to locate the high-end family consumption market in the city

Shenzhen Natural Awakening Commercial Chain Co., Ltd. (hereinafter referred to as "Natural Awakening") is China's first lifestyle and home furnishing retail chain enterprise, operating six categories of household products, including bedding and bedding, boutique luggage, kitchen and water utensils, shoes, clothing and bathroom, household storage, and daily chemical fabrics, in the form of opening directly operated stores, providing a one-stop living and home shopping experience.

Founded in Shenzhen in 2008, Nature Awakening has opened more than 100 stores in 35 cities in China, mainly in the core business circle, large shopping malls and high-end communities, and its strategic partners include Wanda Group, Vanke Group, CapitaLand Group, Galaxy Group, LVGEM Group, Kingkey Group, Royal Group, Poly Group, Huaqiang Group, Lefeng Plaza, Yitian Group, Hezheng Group, Intime City, Haiya Group, Baoneng Group, Joy City, Wangfujing Group and other domestic commercial real estate giants. It is a well-known lifestyle brand in the Pearl River Delta.

Since its establishment, Nature Awakening has always adhered to the exquisite and ingenious design and concept, practical and real commodity price and quality, advocated a delicate, practical and good life with taste and connotation, locked the high-end family consumer market in the city, served the backbone of the city with family, love home and love home, and is committed to becoming the pioneer and leader of the most beautiful new Chinese life.