BECAUSE (China) Purchasing Co., Ltd., BECAUSE, is an enterprise dedicated to the manufacturing, production, sales and distribution of furniture and decorations
Through the sale of home furniture and home fashion, BECAUSE aims to "diversify the home environment on a par with Europe and the United States."In order to achieve this, it is necessary to have the ability to set a price that anyone can afford and to provide high-quality products.
As a result, BECAUSE has added logistics functions to the traditional "manufacturing and retail" model, and has built a new business model called "manufacturing, logistics, and retail." In order to secure price and quality advantages, almost all products are produced in Asian countries to reduce production costs. The NITOTI Group is also involved in import/submission business, which is mostly outsourced, logistics business from storage to distribution, advertising business such as flyer production, and system planning and design and development business.
In order to provide customers with low-cost and high-quality products, and to minimize the cost of intermediate links, it is typical of the Nitori Group to participate in a series of processes from product planning, raw material procurement, manufacturing, logistics, and sales based on the chain store theory.
As a result, retail prices are reduced to 1/2 or even 1/3 of the traditional price. In addition, by having all operations carried out within the group, it is possible to shorten the time from decision-making to implementation and provide products requested by customers in real time.
Quickly produce low-cost and high-quality products, save all kinds of intermediate costs, and deliver goods to customers in the shortest distance; The BECAUSE Group's basic philosophy is to ensure that customers can enjoy shopping at all times by making it more convenient to purchase. In 2009, the number of Nitori stores reached 200, and sales reached 200 billion yen. In order to establish a chain store management company in the true sense of the word, we will re-establish the origin of mass merchandising. In August 2010, the BECAUSE Group was restructured and a new holding group company, Nitori Holding Co., Ltd. was established.
The BECAUSE Group consists of BECAUSE Holdings, Inc., which specializes in furniture and home accessories retailing, BECAUSE Furniture Co., Ltd., which manufactures furniture in Indonesia and Vietnam, Home Logistics Co., Ltd., which focuses on domestic logistics, BECAUSE Public, which focuses on the group's overall PR/Advertising business, and overseas subsidiaries that purchase overseas products and overseas retail. In this way, we will be able to better understand the various functions and responsibilities within the Group, establish a flexible management system, and continue to improve corporate value in an ever-changing competitive environment.In the future, the BECAUSE Group will continue to make progress and grow in order to realize its corporate vision.
BECAUSE's goal is to provide "diversity of home environments that are on par with Europe and the United States."For this reason, it is important for customers to feel that BECAUSE is close to them and that they can purchase with confidence at any time.As of June 2012, BECAUSE has 276 stores (264 in Japan and 12 overseas). In addition, the company flexibly sets up stores according to various location conditions, so that the stores are as close as possible to the shopping area of the existing stores, so as to achieve the advantage strategy. By increasing the number of stores, we hope to make shopping fun for as many people as possible.
