SLEEP BABY SOMERELLE

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80
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12906

Sleep treasure SOMERELLE brand introduction

Sleep Treasure logo

Sleep Bao (Shanghai) Home Textile Co., Ltd., a professional bedding brand from the United States, is a large supplier of household and commercial bed textiles in the North American market, mainly engaged in the production and sales of high-end bedding

Since 1993, it was introduced to China by DuPont, a century-old enterprise in the United States, and has quickly become a core expert and a leader in science and technology in China's home textile industry by virtue of its fiber technology research and development advantages and the continuous introduction of revolutionary technology and fashion products. Sleep Bao is the first international brand in the field of bedding to enter the Chinese market, and is the first core builder of scientific and technological fibers (hollow/four-hole/seven-hole) in China. At the end of the last century, the traditional quilt was impacted by chemical fiber core products, and gradually became the mainstream of the market, and the subversion also began with DuPont Sleeping Treasure.

Positioned in the mid-to-high-end market, the product is not easy to get wet, easy to wash and dry, and pursues health and comfort with its high-tech, high quality and better comfort. In the hearts of the majority of consumers, it has established a high-tech and healthy brand awareness. It has not only become the first choice for customers in major department stores, but also the designated brand for many chain hotels, banks, airlines and other enterprises and institutions, as well as high-end customer group purchase cooperation, enjoying a high customer satisfaction rate and loyalty.

From the perspective of channel differentiation supply, product supply not only satisfies the online, but also takes care of the offline, and integrates through. With the rise of the e-commerce business, Anshengbao has gained a firm foothold in it, with its Tmall Ansanbao flagship store, Tmall Ansanbao Shanghai store, Jingdong Ansanbao self-operated store, Jingdong Ansanbao flagship store, COFCO womai.com, Amazon.com, No. 1 store, Ansanbao has a complete range of products, and its performance continues to increase steadily.

Linyi Aomei Textile Co., Ltd. is a foreign-funded enterprise, established in 2003, with a registered capital of 92 million yuan. A wholly-owned subsidiary of Bright Future International (Hong Kong) Co., Ltd., the company is located in Linyi, Shandong, a major textile province in the northern logistics center and a major textile province in China, with convenient transportation and superior address. It is a large-scale textile enterprise integrating the production, sales and import and export operation of imported cotton quotas, textiles, printing and dyeing, home textile products, with a complete industrial chain, the largest local textile enterprise, and the first place in export earnings for 7 consecutive years, and its international business covers Europe, America, Asia and other countries and regions.

Bright Future Textile makes use of the unique advantages of the industrial chain, integrates advantageous resources, and accumulates steadily, which will once again become the focus of attention in the industry. The development speed of Bright Future will also be verified by the market again.

The follow-up road of Sleep Treasure

With the concept of "creating a perfect home life", the brand has been committed to improving people's quality of life with advanced technology, with an outstanding reputation and much respect and trust. Adhering to the century-old DuPont concept of innovation and continuous transcendence.

Adhering to scientific and technological innovation, digging deep into the core competitiveness of products, relying on the international background to promote development, and extracting the concept of American high-end life have become the brand's own iconic orientation of forging ahead. With our in-depth analysis and precise positioning of Chinese consumer needs, targeted channel marketing strategies, we have strongly enhanced product technology and brand added value.

In 1993, we introduced high-tech fibers into the Chinese bedding market, and in the future, we will continue to lead the way in technological sleep and define high standards of sleep.


This brand introduction page is provided with graphic information PP1002538 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer