Founded in 1931 in the United States, it is a top mattress brand, a model of world-class perfect sleep, and the world's largest mattress manufacturer
In 1931, when the bed market was becoming more and more competitive, a group of mattress manufacturers realized that they could never fight against the national brand and its huge advertising budget alone, and that only by consolidating could they share the manufacturing methods and advertising and marketing of the products, these original shareholders formed a company and with the permission of the state, that is, it became the current Shuda famous bed. Initially, the company was called "Sleeper Inc," but it was not until 1940 that the company name was officially changed to Serta Inc. to enhance brand recognition.
In fact, the shape of Serta mattress is more fixed than that of mattresses treated with suspenders, and can provide a more comfortable and comfortable sleep quality, because the fibers of Serta mattresses are compressed in advance, so there is no need to compress and shape the filling layer fibers, as well as the spring layer that can freely provide support for the human body, and the buttons on the mattress that disturb people's sleep have also disappeared. Despite this, consumers are still accustomed to buying mattresses with a sling treatment and believe in their tolerance for traditional mattresses, but some consumers have changed their minds because of a series of advertisements launched by the founder of Serta. Serta Mattress Licensing launched two commercials, one for a Serta mattress being thrown off the plane and the other for a steam roller, but both Serta mattresses were unscathed. A few years later, Serta used clear national advertising and local marketing tactics to finally break through the idea that the public was reluctant to buy a mattress without hanging buttons, and the mattress without hanging buttons eventually became the basic style of Serta's famous beds.
In the 1950s, Serta launched a television commercial to meet consumer needs and health concerns, designing a new Sertapedic series for customers who needed firmer mattresses, and launched a "Sammy Serta" campaign to convince parents not to let their children sleep on old, "generational" mattresses, and "The Gary Moore Shoe" and "Tonight Show" showtimes to introduce Serta's latest patents Starliner, a TV commercial featuring brocade satin table fabric.
In the 1960s and 1970s, Serta saw phenomenal growth in revenue, size, and market share, and by the mid-1960s, Serta had established 39 manufacturing facilities throughout North America, Hawaii, and Canada through extensive nationwide advertising, celebrity endorsements such as Joey Heatherton, and marketing policies such as firm, firm, and soft mattresses. In 1976, Serta launched the first Pillow Soft® mattress, doubling the comfort of the flagship brand Perfect Sleeper, and the concept of Pillow Soft was widely copied by other companies and became an industry standard.
Serta's Pillow Soft was a popular medical concept at the time, that is, it emphasized the need for a firm mattress for sleep, and a firm mattress can better support the back of the human body, ensuring the correct support of the body's curves, so that most consumers will choose a firmer mattress whether they like it or not.
Serta questioned this popular concept and launched the perfect sleep mattress that provides the right structural internal support without sacrificing consumer comfort. In 1983, Serta introduced the revolutionary new Perfect Sleeper mattress with a continuous support® innerspring design.
Today, more than 70 years later, Serta has always adhered to quality, innovation, and dedication, and is constantly committed to making the most comfortable sleep products, just like the trademark of Serta Bed, "WE MAKE THE WORLD'S BEST MATTRESS™", which has been a brand feature for a long time. Today, Serta has 27 manufacturing plants in the United States, 4 manufacturing plants in Canada, and 27 manufacturers overseas, and with the sharing of professional resources, it can not only quickly complete customer orders, but also strict quality management enables each mattress to meet the most accurate standards, so that Serta users around the world can enjoy "unparalleled comfortable sleep".
