Founded in 1998 by Mr. He Mu, the predecessor of Lianzong Zhida Marketing Consulting Group---- Shanghai Lianzong Zhida Marketing Consulting Co., Ltd., is a comprehensive consulting service organization that helps enterprises achieve their main business performance and brand value enhancement. The business area covers two core businesses: marketing system consulting and marketing human resource management.

The group has 9 holding subsidiaries such as marketing consulting, management consulting, market research, education and training, brand planning, public relations and communication, 8 industry research centers, and an elite team of more than 200 consulting experts. So far, it has served more than 50 industries and more than 600 enterprises, and has become one of the professional marketing consulting services institutions with large scale, wide influence and good service performance in the consulting industry.