ORANGE

Overall scoring
80
Popularity index
14579

Introduction to the ORANGE brand

ORANGElogo

Orange, a Fortune 500 company, a French telecom operator, entered the British market in 1994 and was listed on the London Stock Exchange, a well-known mobile operator in the United Kingdom and France

Orange is a French telecommunications operator that entered the UK market in 1994. In 1996, the company was officially listed on the London Stock Exchange, and officially listed on the NASDAQ stock exchange on April 2 of the same year, with the largest shareholder being Hutchison Whampoa, accounting for 48% of the shares; British Airways holds a 22% stake. Total assets have reached $8.4 billion. In July 1997, the company reached 1 million users, marking an extraordinary milestone in the company's history. In 1998, the company's stock was the best performing on the French stock market. The company has already started to expand its international business aggressively and has already successfully implemented an internationalization strategy in Austria, Belgium and Switzerland. By the end of 1999, the company had registered trademarks in Hong Kong, Australia, Israel and India. The company's continued focus on providing the best possible service to its customers led to the fact that in 2001 the company's UK branch was ranked first in the UK Mobile Customer Satisfaction Study for four consecutive years.

Orange, a subsidiary of France Telecom, is the number one mobile operator in the United Kingdom and France. At the end of 2004, the company launched the largest 2.5/3G converged network in France and the United Kingdom, with a coverage rate of 60 per cent, enabling its subscribers to further enjoy "seamless mobile broadband" services. On 3 October 2005, Orange was named "Best International Mobile Operator" at the 2005 World Communications Awards in London.


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