Beijing Shenzhou Car Rental Co., Ltd. owns a well-known car service brand of Shenzhou Chauffeur, a leading car rental service provider in China, and a large chain car rental enterprise
CAR Inc. (hereinafter referred to as CAR) was established in September 2007 and is headquartered in Beijing. As a leading car rental service provider in China, CAR actively draws on the internationally successful car rental model and combines the consumption habits of Chinese customers to provide customers with professional car rental services such as short-term rental, long-term rental and financial leasing, as well as comprehensive supporting services such as national rescue and one-way car return. As of June 2014, CAR has 717 service outlets in 70 major cities in China, serving more than one million individual customers and nearly 10,000 corporate customers, making it the largest national car rental chain in China.
CAR adheres to a customer-oriented professional attitude, subverts the cumbersome traditional car rental model, and provides customers with a fast and convenient new car rental service experience. The company's service network in major cities and tourist areas in Chinese mainland, as well as 24-hour car pick-up and return services and supporting services, can not only meet the needs of customers for car rental services anytime and anywhere, but also escort customers' safe driving.
Since its establishment, CAR has been unanimously recognized by customers and widely praised by all walks of life. In 2008, the company became the car rental service provider of the 29th Olympic Games, in 2008 the company was awarded the "21st Century Future Star" enterprise by "China Entrepreneur", in 2009 the company was listed in the "Forbes" Chinese version of the "China Potential Enterprise List", in 2010 the company was awarded the "Most Growth Potential Business Model" by "New Fortune", the "Best Car Rental Service Award of the Year" by China.com, and in 2011, the company was awarded the "Gold Award of Management Action Award" and China Brand Festival by Harvard Business Review Best Service Award at the Brand China Awards, and Best Car Rental Company Award at the "China Travel Gold List" by Fashion Travel.
Adhering to the service concept of "Any One, Any Time, Any Car, Any Where", CAR is committed to promoting green travel and new car consumption culture, and is committed to becoming the preferred Chinese car rental service brand for consumers, and is determined to promote the development of China's car rental industry and automobile industry.
According to a survey report by Roland Berger, CAR is currently the most recognized car rental service provider in China, and is in an absolute leading position in China's car rental industry in terms of fleet size, network coverage, market share and business revenue.
The Great Incident
On April 16, 2013, Hertz Corporation (NYSE: HTZ), a global car rental giant, and China Car Inc., a leading brand in the car rental industry, jointly announced that the two parties have officially signed a cooperation agreement and launched a comprehensive strategic cooperation. Under the terms of the agreement, Hertz will make a strategic investment in CAR, acquiring a nearly 20% stake in CAR and a seat on its board of directors. At the same time, CAR will acquire and integrate all of Hertz's car rental businesses in China.
The two brands, Hertz and CAR, will appear in both companies' subsequent nationwide rental service stores, and Hertz stores will be integrated into the Shenzhou operation system to continue to provide high-end rental services. CAR was granted a five-year license to operate Hertz's car rental business in China and establish a network of Hertz's full-service high-end stores in major cities across the country. In addition, the cooperation between the two companies will also focus on self-driving and chartered car business, as well as short-, medium- and long-term vehicle leasing business.
Car China is an Internet travel brand launched by CAR and UCar, a leading car rental chain in China, and Ucar Technology, a third-party company. On January 28, 2015, Shenzhou Limousine was launched simultaneously in 60 major cities across the country, using mobile Internet and big data technology to provide customers with a new car experience of "anytime, anywhere, with special personnel and special cars".
