Founded in Taiwan in 1989, Kritina (China) Trading Co., Ltd., one of the top ten brands of beauty salons, is a pioneer in amino acid medicine and cosmetology, and a large-scale multinational chain company mainly engaged in beauty skin care products and beauty salons
Founded in Taiwan in 1989 by Dr. Chen Wugang, Kritina Group aims to spread the way of beauty to women all over the world. It has formed a mature skin care system with three major courses of treatment and multiple series, adhering to the diversified professional skin care concept of "medicine-oriented, beauty-oriented", and its products have become a leader in skin care products with their remarkable effects of skin-friendly, skin-care and skin-rejuvenation.
In 1997, Chairman Chen Bihua led the Christina Group to enter the mainland market, which quickly won the unanimous love of Chinese customers, and has become the largest beauty chain brand in Chinese mainland, opening nearly 4,000 franchise stores in 29 provinces, municipalities and autonomous regions. With the huge development potential of China's beauty market attracting more and more investors' attention, Kritina was listed in Taiwan on November 27, 2013 under the name of F-Lifeng (4137), which is the first mainland chain beauty institution to be listed in Taiwan, setting a model for the development of Taiwanese enterprises in China.
In 2015, the Kritina brand broke the traditional image of "beauty salon", conformed to the development trend of the big health industry and the Internet market, introduced the Swiss Biovita health drink, and improved the product system. At the same time, it launched the new beauty business of "franchise store Internet O2O", relying on the current popular micro mall - new beauty mall, consumers can not only buy their favorite skin care products and health food without leaving home, but also can get one-to-one health consulting services from consultants, enjoy the new shopping experience under the trend of the Internet, and move towards a beautiful, healthy and happy new life.
