Founded in 1994, it has won the popularity of the market with its distinctive style and unique positioning, reporting on the dynamic situation of the business world, revealing the deep problems of the business world, bringing together the way of business management, and reflecting the rich life of the business community
Business World, a subsidiary of Business Media Group, is also ranked in the top 30 of the world's financial magazines. Over the past 15 years, the magazine has been distributed throughout the country and exported to Europe, North America, and Chinese areas in Southeast Asia, influencing and boosting the development of China's economy. Over the past 15 years, the business media has been committed to being "the disseminator of business culture, the promoter of business civilization, the advocate of business spirit, and the explorer of business practice", so as to promote the new take-off of China's business civilization. Mr. Liu Qihui, the founder and editor-in-chief of the journal, was also honored as one of the "20 people in China's publishing industry in 30 years".
Founded in 1994, with the purpose of "integrating the way of business management and seeing the rich life of the business community", after 15 years of ups and downs, "Business World" has won the welcome of the market with its distinctive style and unique positioning, and is known as "China's first magazine for investment promotion". In 2005, the business media once again struck hard, investing 10 million yuan to establish three magazines, "Business Review", "Business Fashion" and "Urban and Rural Prosperity", which improved and enriched the media industry chain and segmented the market from different levels of high, medium and low. After nearly four years of operation, the three journals have been running well and developing rapidly, and have become influential journals. At the end of 2006, "Chinese Handicraft" also came out with the efforts of business people, and in May 2008, "Family" was officially launched with urban family life as the main line.
【Business Magazine】 China's unique and largest circulation business public magazine, it is a monthly business and financial magazine with the purpose of "reporting the dynamic situation of the business community, revealing the deep-seated problems of the business community, bringing together the way of business management, and reflecting the rich life of the business community". The content is real, the perspective is unique, the elegance and vulgarity are appreciated, the concept is clear, the meaning of humanity is distinct, and it is full of the spirit of the times.
The unique style of "Business Circle" has won the love of the majority of readers, especially the practitioners of the market economy, with the majority of businessmen, business operators and employees at all levels of the enterprise in the market economy practice activities in the successful methods, lessons of failure, beneficial experience, standardized operation, the joys and hardships of life as the main content, the article is based on the two styles of documentary and story, adhere to the popularity, readability as the premise, the concept is avant-garde and refined, the style of writing is vivid and refined, and the macro timely report on the market economy trend and industry situation. In general, it comprehensively states and analyzes the operation methods and contingency skills of each specific link of the enterprise, provides new business information and planning cases, and deeply portrays the ups and downs of business life at the micro level.
With a circulation of 600,000 per issue, "Business Circle" is second to none among the national business and financial magazines, with 6.3 people circulating a single volume, 78.6% reading all the contents, 91.4% preserving the magazine, and 19.5% collecting complete sets. The magazine is read by a wide range of people, including middle school students aged 16 or 7 and elderly people aged 70 and 80, including operators of state-owned enterprises, company employees, private owners, and individual industrial and commercial households, as well as state civil servants, journalists, writers, teachers, students, soldiers, farmers, and other people from all walks of life, as well as prisoners serving sentences in re-education through labor. The distribution area covers all provinces, municipalities and autonomous regions across the country, including Hong Kong, Macao and Taiwan, and even overseas Chinese business districts.
Since its inception in 1994, Business Circle has adhered to the purpose of the journal and the style of its articles, and has grown into the largest circulation business and finance magazine in China, ranking among the top 30 in the world's financial magazines, and has been imitated by many domestic peers. The success of Business Circle magazine has been recognized as the "Business Circle" phenomenon by the domestic periodical industry.
