Universal figures

Overall scoring
80
Popularity index
11602

Global Character Brand Introduction

Global People logo

"Global People", a weekly brand created by People's Daily, is a character journal with a global vision, known for its authoritative and delicate/simple and vivid reporting style, and a vane of attention and influence of news figures

Global People Magazine, which is supervised and sponsored by People's Daily, is the first people journal in China with a global perspective. Since its inception in 2006, Global People magazine has successfully planned and reported a series of major topics such as "The Mysterious Successor of North Korea", "The Legend of Xi Zhongxun's Family", "Cui Jian's 30 Years of Ups and Downs", "Five Tricks of the Central Commission for Discipline Inspection to Catch Corrupt Officials", "People and Things in Qincheng Prison", and "The Leader's "Tsinghua Story", which have been widely praised by readers from all walks of life and have rapidly grown into one of the most influential current affairs journals in China.

Global People is available on newsstands across the country and can be subscribed to at post offices everywhere. Since 2008, the magazine has been continuously selected as the "best-selling newspaper issued by China Post"; In 2011, the growth rate of subscriptions among more than 10,000 postal newspapers and periodicals in the country ranked first.

On May 15, 1946, the People's Daily, inscribed by Mao Zedong, was founded in Handan City, which was the organ of the Central Bureau of the Communist Party of China, Shanxi, Hebei, Shandong, and Henan. On June 15, 1948, the "Jinchaji Daily" and the "People's Daily" of Shanxi, Hebei, Luyu and Henan merged to actually assume the function of the newspaper of the Party Central Committee.
People's Daily is the largest newspaper in China and one of the top 10 most authoritative and influential newspapers in the world by UNESCO.

As of 2013, People's Daily has edited and published more than 20 newspapers and periodicals, including Global Times, China Automotive News, China Energy News, Securities Times, Satire and Humor, Health Times, Life Times, International Finance News, Global Times English Edition and other newspapers, as well as News Front, People's Forum, Global People, New Security, Car Family, Family Cars, Commercial Vehicle News, Motorcycle Trends, Cars and Sports, People's Digest, China Economic Weekly, Safe Campus and other publications. The People's Daily Publishing House publishes more than 150 kinds of books every year, including news, current affairs, literature, law, and education.

As of 2013, the layout of the People's Daily has increased from four pages at its inception to 16 folios per day from Monday to Friday, with pages 1 to 4 for news, pages 5 to 12 for in-depth reports, and pages 13 to 16 for weekly magazines and special pages. On Saturdays and Sundays, there are 8 folio pages a day, with pages 1 to 4 for news and pages 5 to 8 for special pages. The news edition is separated from editorial and editorial to highlight timeliness and newsworthiness. The in-depth report edition implements the integration of collection and editing, and focuses on political, economic, cultural, scientific and technological, international and other aspects. The special and weekly editions have opened up "Economic Weekly", "Democracy and Legal Weekly", "Holiday Weekly" and other colorful special pages. In addition to editorials and commentaries, Renmin Ribao has also formed a number of columns, such as "People's Forum," "Ideological Perspective," "Today's Talk," "Jintai Suigan," and "International Forum."

The People's Daily has more than 100 subordinate enterprises and institutions, and has basically formed an industrial structure with the People's Daily as the main body, the People's Daily and the newspapers and periodicals affiliated to the People's Daily as the group, integrating printing, distribution, advertising, information, publishing and diversified operations. It has achieved a good unity of social and economic benefits, and laid the foundation for the development of the People's Daily in the direction of a world-class news group.


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