China Publishing Group Corporation, Sanlian Life Weekly, Top 10 Famous Brand Periodicals, Life under China Publishing Group. Study. Organized by Xinzhi Joint Bookstore, it is a comprehensive news and cultural weekly with a good reputation and wide influence

The predecessor of "Sanlian Life Weekly" was "Life Weekly" founded by Mr. Zou Taofen in the 20s of the last century, and was republished in Beijing in 1995 by Sanlian Bookstore on the basis of inheriting the tradition, and its positioning is to be a faithful recorder in the development process of the new era. The columns are rich and cover all aspects of modern life.

Organized by Life, Reading and New Knowledge Bookstore, a subsidiary of China Publishing Group, Sanlian Life Weekly is a comprehensive news and cultural magazine with a good reputation and wide influence among the mainstream population.

"Sanlian Life Weekly" integrates news with culture and life. Regarding the word "life" that "Sanlian Life Weekly" has always emphasized, editor-in-chief Zhu Wei said: "We are talking about a kind of outlook on life, as a new type of intellectual growing up in a new era, what kind of outlook on life should he have in such a new era. ”

Sanlian Life New Media integrates its three major platforms: Sanlian Life Network (www.lifeweek.com.cn), mobile client (Sanlian Life Weekly, Sanlian Life Solar Terms) and Life Watchman Club, adhering to the concept of "advocating quality life" to provide high-quality new media content and services.

"Sanlian Life Weekly" emphasizes the combination of news investigation and cultural analysis, and conducts in-depth tracking of information throughout the week, organically combining text, pictures and information. The density and content are high, and rich reading content is arranged in a limited space as much as possible. All reports should have vivid details of people or events, cultivate the unique narrative style of reporters, and strive to be vivid, concise and interesting, emphasizing communication with readers. This is the style of reporting of "Sanlian Life Weekly". From the day of its birth, it has carried the cultural characteristics from the mother body, and has a strong literati atmosphere and intellectual atmosphere.

In 2000, the style of "Sanlian Life Weekly" became more and more mature, and its distinctive feature was that it attached equal importance to culture and news, striving to make news have a historical character and make culture have the vitality of the present. In 2001, Sanlian Life Weekly made a major decision: from a semi-monthly magazine to a weekly magazine. After becoming a weekly magazine, the advertising and distribution of "Sanlian Life Weekly" began to rise rapidly, and in fact, it was after "Sanlian Life Weekly" really got out of the predicament in 2001. In 2003, the advertising revenue jumped to 18 million yuan, and since then, "Sanlian Life Weekly" has completely come out of the predicament economically. In 2005, the advertising revenue of "Sanlian Life Weekly" reached 30 million yuan, not only becoming a leader in current affairs news publications, but also becoming the most economically powerful and influential journal in China.

For example, the cover story of each issue has several alternative themes, and the editorial department will fully communicate with dealers around the country, and the dealers will select the theme that he thinks is the most valuable and the best to sell, and then the editorial department will finally decide the cover story of each issue on the basis of respecting the opinions of dealers. For example, the themes of Zhang Yimou, Leslie Cheung and others made by "Sanlian Life Weekly" have a good impact, especially the wonderful report of "directly hitting Zhang Yimou" in 2004, which has become a classic case of "Sanlian Life Weekly".

The distribution of "Sanlian Life Weekly" is more distinctive, and it is published by the magazine itself in the three economic and cultural center cities of Beijing, Shanghai and Guangzhou, and it is distributed by different regional agents in other places. The sales volume of "Sanlian Life Weekly" has always been controlled at about 60% to 70%. "Sanlian Life Weekly" is doing quite well. "Sanlian Life Weekly" is striving to open up new economic growth points, create a diversified profit model, and enhance its ability to resist risks.

In 2010, the economic benefits of Sanlian Life Weekly were greatly improved, with an average circulation of 750,000 copies in 2010, a total annual advertising income of 96.9 million yuan, and a profit increase of more than 15%, maintaining a profit growth for ten consecutive years.