Beijing Guangguang Media Co., Ltd., a pioneer and leader in the field of private media in China, has a large terrestrial television program network in China, and a large-scale multimedia video content provider and operator
Guangguang Media is positioned as a large-scale multimedia video content provider and operator in China.
Since the start of the program, Guangguang has been a pioneer and leader in the field of private media in China.
Guangguang is the largest TV program production company in China, covering entertainment information, variety shows and life programs. Through continuous improvement and innovation, Guangguang's daily entertainment information programs "Entertainment Live", "Music Billboard", "Film and Television Billboard" and "Best Live" have always led the TV trend and become a role model for similar programs. In the field of variety shows and life programs, Guangguang is catching up and becoming the preferred partner of TV stations at all levels. The light-striking E-mark has become one of the famous icons of the television industry, seen by viewers and advertisers alike as a guarantee of ratings.
Guangguang has the country's largest terrestrial television program network, covering all cities above the municipal level in the country, and hundreds of city channels are continuously broadcast in prime time every day. At the same time, in the national digital channels, in the Internet and mobile phones, in aviation, railways and city buses, in outdoor media and university campuses, the light of the program is everywhere, forming a three-dimensional cross coverage, daily impact on the entertainment life of the whole country, but also for advertisers to bring rich returns.
Light is one of the largest performing arts companies in the country. Awards ceremonies, concerts, entertainment marketing activities and city festivals, hundreds of entertainment feasts of different styles are held every year, such as the Music Billboard Awards Ceremony and the Newcomer Ceremony, the Entertainment Ceremony, the National Drama Ceremony, the Charity Ceremony, the Model Ceremony, and the Newcomer Audition, which have become important industry indicators in the entertainment industry at the same time, they have also become an important brand asset and content source for Guangguang.
Guangguang is a pioneer in the integrated marketing of entertainment in China. Focusing on the most commercially valuable audience group between the ages of 15 and 40, in order to serve customers, Guangguang often combines various identities: as a program production company, tailor-made high-quality programs and events for customers; As an advertising agency, we create unique marketing plans for clients and provide our own advertising platform; As a public relations agency, Light goes beyond television to carry out multimedia promotions for clients. The integrated marketing model of Guangguang has attracted: Mengniu, Pepsi, Wanglaoji, Red Bull, China Mobile, Motorola, Nokia, Jeanswest, KAPPA, these resounding brands and Guangguang's famous E brand complement each other and share the growth of the market.
Focusing on the entertainment field, Guangguang has witnessed the changes in China's entertainment industry, becoming the preferred information dissemination platform for film, television, music works, stars and entertainment events, and the private company with the greatest influence on China's entertainment industry. Guangguang has the largest entertainment video database in China, and provides a broad space for Guangguang content management in the era of triple play and video digitization.
Five years ago, Guangguang began to enter the film industry, as one of the few film companies in the country relying on media groups, Guangguang Pictures and Guangguang TV business closely interact, resource sharing, the goal is to become the first film distribution company in China. Guangguang Pictures has established the country's largest terrestrial film distribution network, and the distributors are stationed in the cities with the highest box office in the country every day to carry out close network marketing.
Guangguang is also an important TV drama production and marketing company in China, and will develop into a new TV drama distribution platform in the future. The company is building a new type of artist agency, which is second to none in the field of hosts.
The entertainment content of the light has realized the industrial assembly line production and operation, the content planning, production, packaging, distribution, advertising and value-added business and other links, professional division of labor, interlocking, coupled with strong brand influence and resource sharing content synergy, so that the light can control the cost while continuously expanding the scale of production and maintain stable quality. The continuous expansion of the distribution network and the continuous enrichment of integrated marketing methods have maximized the value of program content.
With the growing demand for content across various channels and the accelerated convergence of old and new media, Guangguang will expand from content producers to producers and distribution operators through acquisition and investment strategies to provide and operate more exciting content. The time has come when light believes content is king.
