Haobai Information Service Co., Ltd., a domestic first-class advertising enterprise unit, relying on the advantages of China Telecom's various businesses and resource platforms, is committed to providing customers with overall solutions for media release, and is a leading integrated media supplier in China
China Telecom Media is the brand name of China Telecom's integrated media business, and is one of the two major brands authorized by China Telecom Group to operate and manage the company.
Relying on China Telecom's existing businesses and resources, China Telecom Media is committed to providing customers with overall media distribution solutions by integrating five types of media: outdoor, print, voice, network and mobile.
Relying on China Telecom's platform advantages, China Telecom Media integrates a variety of new media resources such as outdoor LED, Internet, mobile Internet, etc., and is a leading comprehensive media supplier in China.
Key media
1: Outdoor LED screen: the largest number of media suppliers in the country. In the field of outdoor media, the emerging outdoor media with LED large screens as the lineup is gradually becoming the new favorite of advertisers with its excellent visual effects and novel forms of expression. The 154 (as of February 2012) LED screens of telecom media cover the core business districts of 76 economically developed cities such as Shenzhen, Hangzhou, Nanjing, Suzhou, Fuzhou, Xiamen, Nanning, Urumqi, etc., providing customers with one-stop services such as screen selection, delivery, and monitoring, and is the implementation of media communication platforms for customers to expand the market in second- and third-tier cities.
2: Mobile Internet Advertising: A Media Form with Unlimited Prospects. China Telecom's mobile Internet advertising platform, relying on China Telecom's huge and high-end e-Surfing mobile phone end users, brings together various mobile phone applications and WAP websites including reading, e-chat, Internet of Things, iGame, iMusic, video, e-Space, animation and other telecommunications base businesses, and provides advertisers with the most accurate, novel and brand-valuable advertising channels with large-scale traffic and combined with China Telecom's communication capabilities and resources (such as LBS, POI, SMS/MMS, etc.).
3: Internet Advertising Alliance: Gather tens of millions of users and create hundreds of millions of business opportunities! The Telecom Media Internet Advertising Alliance brings together the resource advantages of telecom broadband users in all provinces across the country, aggregates network-wide search, website navigation, life booking and other products, and is committed to creating one-stop personalized navigation services for users, creating more business value-added for partners, and providing more efficient and richer promotion solutions for enterprise customers.
4: Outdoor big brands: media providers with the largest number of their own big brands. The number of big brands owned by telecom media is more than 1,700, with an area of more than 100,000 square meters, covering most provinces and cities across the country, and there are various forms such as double-sided and three-sided turns.
5: Building Video: Leaders in different market segments. Telecommunications media building video terminals are mainly distributed in telecommunications business halls, high-end office buildings, hotels, leisure and entertainment venues, stores, shopping malls, communities, Internet cafes and other places, and have partially formed a business hall network network, university network network, supermarket network and other subdivisions of the building video networking system, mainly distributed in Nanjing, Hangzhou, Quanzhou, Nanchang, Changsha and other cities, the current number of more than 50,000 pieces in the country.
6: Public phone booth: a unique form of outdoor media in telecom media. There are more than 50,000 public telephone booths that can publish advertisements across the country, focusing on the prime locations of Shanghai, Guangzhou, Hangzhou, Suzhou, Nanjing, Hefei, Xiamen, Fuzhou, Nantong and other cities.
7: Yellow Pages Media: China's largest market leader in Yellow Pages advertising. The Yellow Pages is a kind of paper media that publishes the name, address, and telephone number of the industrial and commercial enterprise in the place where it belongs, and cooperates with the relevant consulting service industry as the secondary body. special features with phone number data; It has the function of a two-way guide for marketing and shopping; It has the advantages of convenience, directness, comprehensiveness, anti-interference, etc., and is an effective form of media to lead buyers and sellers to reach a consensus.
8: Bill Advertising: Niche media for niche markets. Relying on the media platform with various bills and the front and back covers of letters as advertising carriers, China Telecom uses its rich customer resources to convey advertising information, with a high and accurate arrival rate. At present, the number of fixed phone bills in Shanghai, Shenzhen, Nanjing, Chengdu and other places has exceeded 100 million/month, and 40 million mobile bills/month.
"Number Know-it-all" business brand
"Number Everything" business brand is a comprehensive information service business brand launched for the public, with "knowing all things and connecting the world" as the core connotation of the brand, and strive to build a leading comprehensive portal for consumer search and service in China, relying on voice, Internet, mobile phones and other platforms, to provide customers with comprehensive information services related to daily life such as "clothing, food, housing, transportation and entertainment", so that customers can enjoy the new life of information, and through the integration of China Telecom's rich media resources, Provide comprehensive media solutions and information release services for corporate customers.
