Hubei Konjac Biotechnology Co., Ltd., a famous brand product in Hubei Province, is a high-tech enterprise integrating scientific research/development/production/sales of konjac products
Hubei Consistent Konjac Biotechnology Co., Ltd. is located in Changyang Tujia Autonomous County, Wuling Mountain, the company was established in 2007, is a collection of taro "breeding, multiplication, push" integration, planting base and production area of primary processing supporting, deep processing and product development synchronization, domestic market and foreign trade export dual-track operation of the whole industry chain of biotechnology, agricultural industrialization leading enterprises. The company has a registered capital of 32 million yuan, covers an area of 73 acres, with a construction area of 26,111 square meters, and has an annual production capacity of 4,000 tons of konjac gum, 600 tons of konjac dietary fiber, 20 million pieces of konjac cotton, 1,000 tons of konjac snack food and 1,000 tons of gel gummies. The total assets are 320 million yuan, including 196 million yuan in fixed assets.
At present, the company's scale and product coverage are in the first place in the national konjac industry. The company now has three wholly-owned subsidiaries: Yunnan Accord Konjac Biotechnology Co., Ltd., Hubei Accord Jia Fiber Biotechnology Co., Ltd., Hubei Commitment Konjac Seed Industry Co., Ltd. and Yichang Changyang Qingjiang Konjac Professional Cooperative. The company is the first national high-tech enterprise in China's konjac industry, and its "consistent and figure" trademark has created a precedent for "China's well-known trademark" in China's konjac industry, and participated in the revision of the standards of the Ministry of Agriculture of "Konjac Powder" and "Konjac Gel Food", and is a demonstration enterprise for deep processing of agricultural products in China, a governing unit of China Konjac Association, a president unit of Hubei Konjac Association, a key leading enterprise in agricultural industrialization and forestry industrialization in Hubei Province, and a scientific and technological innovation demonstration enterprise in Hubei Province. And won the 2011 Hubei Top Ten Science and Technology Innovation Enterprises, Hubei Provincial Food Colloidal Engineering Technology Research Center, Hubei Provincial Enterprise Technology Center.
In the past two years, the company has been guided by market demand and based on meeting customer needs, continuously accelerating the pace of technological transformation and upgrading, and striving to build a well-known brand in China.
The first is to increase production capacity. The transformation and application of self-developed patented production technology of sulfur-free konjac concentrate powder, the konjac gum production line has been technically transformed according to GMP standards, so that the production capacity has been expanded to 4,000 tons, and the sulfur dioxide content has been reduced to 30ppm, reaching the EU export standard. In 2013, the company completed the konjac cotton expansion and efficiency project, and the production capacity increased to an automated production scale of 20 million pieces per year, and the number of single products increased from 3 to 20, and the products can be customized according to customer needs.
The second is to enrich products. The konjac snack food production line with an investment of more than 7 million yuan is under construction. After the completion of the project, the company will form four major product series of 120 specifications (hydrocolloids, functional foods, konjac hygiene products, biological materials), and the konjac dietary fiber produced by miniaturized wall breaking technology ensures the activity of the most precious dietary fiber in konjac, which is easier to absorb, and is known as an ideal chronic disease food therapy product. In order to improve the preparation and taste, and increase the nutritional content, the company has independently developed multi-flavor dietary fiber and meal replacement powder, so that the health care function, healthy nutrition, comfortable taste, convenience and speed into one.
The third is to strengthen cooperation. The company adopts the cooperative marketing model of large customers and large enterprises to provide colloidal ingredients for well-known domestic enterprises such as Xu Fu Chi, Xizhilang, Fujian Qinqin, etc. Through OEM, we actively cooperate with well-known brand enterprises such as Procter & Gamble and Avon, so that konjac cotton products are sold in Japan, South Korea, Chile, Spain and other international markets. At present, konjac hydrocolloid series products are exported to 20 countries such as the United States, Canada, Denmark, etc., achieving the strategic goal of stabilizing Southeast Asia and expanding the European and American markets.
2. Focus on promoting farmers to get rich, build a strong industrial base Adhere to the konjac professional cooperatives and konjac primary processing plants as the carrier, connect 10,000 taro farmers and growers together, and form a good industrial development pattern of "the market leads the leader, the leader strengthens the base, and the base enriches the farmers".
The first is to innovate the industrial model of planting bases, primary processing (cooperatives), fine powder processing enterprises, and leading enterprises. In 2008, the company registered and established Yichang Changyang Qingjiang Konjac Professional Cooperative, the existing 35 branches, all over Changyang, Wufeng, Zigui, Baokang, Badong, Zhuxi and other counties, invested 1.5 million yuan and cooperatives branch planters to build 15 primary processing plants, cultivated 10 konjac fine powder processing suppliers, konjac industry income appreciation were: planting 125%, primary processing (dry piece) 20%, fine powder processing 53%, deep processing 122%. Farmers earn 8,000 yuan per mu of konjac planting, 2,000 yuan per ton of primary processing, and 5,000 yuan per ton of fine powder processing. The scientific and reasonable benefit distribution mechanism extends the front end of the industry to the base and cooperatives (primary processing plants), and the seed (taro) breeding production and product deep processing are in the enterprise.
The second is to innovate the "five unified" model of seed supply, technical specifications, quality standards, packaging and sales. In order to solve the technical problems that taro breeding and soft rot cannot be overcome in the process of konjac planting, the company cooperated with the Enshi Academy of Agricultural Sciences to undertake the research results of the national science and technology support program, and invested in the establishment of the country's first konjac seed breeding professional company, Hubei Committed Konjac Seed Industry Co., Ltd., took the lead in applying tissue culture fast propagation technology, hybrid breeding technology, taro storage and preservation technology, and carried out experimental research on konjac artificial hybrid breeding. It has built a 100-acre breeding base in Qinggangping, 21,000 square meters of standardized steel frame greenhouses, 400 square meters of test and testing rooms, 1,500 square meters of storage and supporting facilities, and an annual hybrid seed production capacity of more than 20 million seeds. In 2013, 3 million konjac seeds were actually produced, and the reproduction coefficient of hybrid seeds was 150 times larger than that of conventional taro, and the germination rate reached 95%. Breakthroughs have also been made in the comparative experimental research of new varieties of Yuanzai, and the stress resistance, disease resistance and reproduction coefficient of the new varieties have been greatly improved. With cooperatives and large households as the carrier, the company has cooperated to build an 800-acre taro breeding base. The innovative achievements of hybrid breeding technology of the seed company have attracted great attention from the government and enterprises, and in 2013, 23 batches of officials and merchants were visited and inspected.
The third is to innovate the development model of industry clustering, industrial clusters, interests equalization, and win-win cooperation. "Grasp the two ends and lead the middle", closely link the interests of enterprises and farmers, so as to mobilize the enthusiasm of farmers for planting. The planting area of konjac in Hubei Province is 700,000 mu, of which 70,000 mu are planted in Changyang, 20,000 mu of the company's own planting base and 1,000 mu of breeding base. Our company processes 40,000 tons of fresh taro annually (including the primary processing plant), and the local raw material supply cannot meet the demand for processing capacity, and the annual transportation of taro and refined powder from other provinces accounts for 40% of the processing volume. The price of fresh taro increased from 1.4 yuan/kg in 2007 to 4.8 yuan/kg in 2013, and farmers' planting income increased significantly.
3. Take scientific and technological innovation as the driving force to build a first-class konjac industrialization group Since its establishment, the company has been committed to building the development strategy of "Chinese konjac, the world is consistent" to be the industry leader, taking enterprise innovation and product research and development as the core competitiveness to participate in the international market competition.
First, vigorously carry out scientific and technological innovation. The company cooperates with Huazhong Agricultural University and Three Gorges University to build the "Hubei Food Colloidal Engineering Technology Research Center", and there are 23 R&D personnel such as Professor Li Bin of Huazhong Agricultural University and Professor Wang Junzhi of Three Gorges University. Every year, a large amount of technical funds are invested to cooperate with Huanong, Wuhan University, Wuhan Textile University, Three Gorges University and Enshi Academy of Agricultural Sciences. In cooperation with Jean-michel.PHIL.IPPE, an expert from Tsinghua University and the French Expert Association, we have carried out international consultation and exchange of cutting-edge technologies such as hydrocolloids, sanitary materials, cosmetics and other professional technologies. As a R&D platform, the company's food colloidal engineering technology research center has successively developed products and technologies such as physical modification of konjac gum, konjac biodesiccant, compound gel, ceramide extraction, konjac gel gummies, konjac snack food, konjac hybrid breeding, sulfur-free powder processing technology, etc., and successfully introduced into production, and was recognized as an enterprise technology center recognized by Hubei Province. At present, the company has applied for 17 patents, including 10 invention patents, 2 utility model patents, 1 provincial major scientific and technological achievement registration, and won 1 first prize and 1 third prize of the municipal scientific and technological progress award. Participated in the revision of the standards of the Ministry of Agriculture of "Konjac Powder" and "Konjac Gel Food", formulated the product quality standards of "Konjac Essence Powder", "Konjac Products", "Konjac Snack Food" and other enterprises, and obtained the provincial record.
The second is to vigorously implement the brand development strategy. The company put forward the strategic plan of developing and building a leading enterprise in China's konjac industry in the next 10 years, and established the marketing strategy of "Chinese konjac, the world is consistent" and "buy the whole country, sell the world". It has successively carried out advertising in the central media, provincial and municipal media. Go deep into communities and schools to carry out health knowledge lectures and product promotions, and cooperate with the Chinese Preventive Medicine Association to carry out product donations for people with chronic diseases and 500,000 yuan donation activities for Changyang Serious Illness Care One Bai Fund. Using the brand effect of "consistent and map", China's well-known trademarks and Hubei famous brand products, we actively participate in large-scale exhibitions and order fairs in the United States, Hong Kong, France, Russia, Taiwan, Shanghai, etc., vigorously attract investment, expand international and domestic markets, and enhance product brand market awareness. In order to achieve leapfrog development, the company launched the construction project of Consistent Jiafian, acquired 100 acres of land in Yichang Biological Park, and planned to invest a total of 170 million yuan to build a global marketing center, a technology research and development center, a logistics distribution center and an academician workstation. Bio-desiccant, biomaterials, ceramides and other high-tech products will be settled in Yichang Park.
Xiongguan Mandao is really like iron, and now it is stepping forward and crossing. In the face of future development, "consistent" people are full of confidence and pride, and strive to achieve the goal of "12345" in the next three years, that is, the comprehensive annual output value of the enterprise will reach 10 billion yuan; Strive to create 2 well-known trademarks in China; Construction of three centers (global marketing center, technology research and development center, logistics and distribution center); Construction of 4 major product series (hydrocolloid series, konjac functional food series, konjac cosmetics series, konjac biomaterials series); Establish five industrial clusters integrating breeding, production, processing, sales and service; Build consistent konjac into a world-class konjac industrialization group.
