Founded in 1928, Singapore is a long-established pharmaceutical company with a reputation for Axe Brand's carminative oil/Axe Brand Safflower Oil
About the "Axe":
In 1928, Mr. Leung Yun Chee founded a pharmaceutical factory in Singapore to produce carminative oil, which was officially named Leung Kai Fook Pharmaceuticals (Pvt) Limited. Since Singapore was a multi-racial society at the time, he thought it would be more appropriate to use symbols in order to make it common to all ethnic groups. At that time, the Nanyang area was dominated by rural areas, and axes could be seen everywhere, so the axe was selected as the trademark of carminative oil, and it has been used to this day.
The first big market breakout:
In the 60s of the 20th century, Mr. Liang Qingjing, the second-generation descendant, found that many Muslims who made the pilgrimage to Mecca mostly took a boat to the holy place, and the journey was long and arduous, and seasickness was inevitable. So patiently, sincerely, and persuasively sent the axe carminative oil to the pilgrimage liner. Later, pilgrims in both Singapore and Malaysia carried this small bottle of medicinal oil on their annual pilgrimage and used it to massage or treat headaches, dizziness and other discomforts caused by long journeys. Pilgrims from Malaysia, Indonesia, Thailand, India and other places brought carminative oil back to their countries of origin, which served as a promotion. As a result, the "axe mark" has become a grab-up commodity in these countries, bringing the first big breakthrough in the market.
The Road to Expansion:
With over 80 years of experience in the service of natural remedies, Leong Kai Fook Pharmaceuticals is one of the oldest pharmaceutical companies in Singapore. In Southeast Asia, "Axe" has found its own market positioning, that is, to bring family home and travel health. Leung Kai Fook Pharmaceuticals has a strong customer base in Southeast Asia. With decades of market accumulation, Axe Brand carminative oil has been listed as an indispensable gift for travel to Singapore, and the "Axe" series of products have become a well-known brand in Southeast Asia. In 1976, Axe discovered that there was a huge potential market in Hong Kong and developed its first distributor in Hong Kong. With the stepping stone of Hong Kong, it soon entered Chinese mainland in 1987, with Guangzhou as the center, and its products were sold throughout all provinces and cities across the country. Today, in most cities in China, customers can buy "Axe" products. It is worth mentioning that Axe Brand Air Rotation Oil is the leader of its kind in the Chinese market. At present, the "Axe" has also opened up markets in India, Africa and the Middle East, and is recently preparing to enter the European market. The secure registration in countries such as the United States, Canada, Australia, China, Saudi Arabia and Malaysia has also laid a solid foundation for the "Axe Brand" to enter the markets of other countries. According to statistics, the sales network of "Axe Brand" products covers more than 50 countries and regions around the world, and Axe Brand Carminative Oil and Axe Standard Safflower Oil have won the sales championship of similar products in Singapore, Malaysia, Indonesia, Vietnam, the Middle East and other countries for many years.
"Axe" in China:
Today, in major cities in China, "Axe" has established a marketing department, which implements promotional activities in various regions and collects market information, helping to establish the entire product market network and ensure smoothness; The marketing department is also responsible for organizing training for sales staff, conducting special promotions in selected chain stores, and participating in large-scale public welfare activities to improve product awareness; According to the sales characteristics of different seasons, we will launch marketing promotions that combine products.
Participation in social and charitable activities has always been a fine tradition of Leung Kai Fook Pharmaceutical. Over the years, the company has worked closely with its partners and formed a deep friendship. The company actively participates in social charity activities to convey the message of caring for the society and caring for the community.
The brand value of "Axe" is the most powerful thing in its products, and it is a product that satisfies people who use it all over the world. In Hong Kong and Chinese mainland, as well as in other parts of the world, "Axe" has always enjoyed a good reputation and perfect quality. Its quality is also reflected in the price: "Axe" is not the cheapest, because the company is unwilling to sacrifice quality to cater to the audience; In the same way, the "Axe" is not the most expensive, because the expensive price and extravagant advertising do not guarantee the quality of the product. What makes the company successful is a commitment to quality and reasonable prices. "Axe" has a good value, a concept passed down by the founder, which will be the eternal creed of "Axe".
With the rapid development of the Chinese market, Leung Kai Fook Pharmaceutical Company will further develop into some more remote areas in addition to the development of major cities. Looking forward to the future, Liang Kaifu Pharmaceutical will continue to move forward at a more steady and faster pace. In the near future, the company plans to launch more than two new products to add new strength to the "Axe" family. In view of the rapid development of the Chinese market, the company has set future goals to further increase the market share of the national drug flow. For more consumers to know and love, will be the goal of Liang Jiefu Pharmaceutical.
In 2003, Liang Jiefu (Guangdong) Pharmaceutical Co., Ltd. passed the GMP certification of the People's Republic of China, which fully proved its strength in product and management. In 2004, he won the Super Brand Award in Singapore, Hong Kong and China (Mainland). At present, the annual sales volume of the factory is increasing significantly year by year, the company is accelerating the pace of improving production efficiency and increasing output, and the company's development is advancing with the times.
