Shenyang Red Medicine Group Co., Ltd., founded in 1957, is a well-known enterprise in the field of bruising and bruising medicine
Shenyang Red Pharmaceutical Group Co., Ltd. is a joint venture between Taiwan, Hong Kong and Macao. Founded in 1957, it has a glorious history of more than 50 years and is one of the first batch of time-honored enterprises in Shenyang. It shouldered the important task of excavating and sorting out folk prescriptions, and was one of the state-owned pharmaceutical enterprises supported by the state at that time. After 50 years of historical precipitation, now, Shenyang Red Medicine has developed into a modern domestic key Chinese medicine enterprise, Shenyang Mayor Li Yingjie has encouraged enterprises to say "we must be stronger and bigger Shenyang Red Medicine". Shenyang Hongyao people did not fail in their mission, judged the situation, seized the historical opportunity, and began the implementation of asset restructuring and brand upgrading strategy in 2008.
In the past 50 years of development, successive generations of Shenyang Hongyao people have always adhered to the corporate tenet of "creating high-quality Chinese medicine products and benefiting human health"; Adhering to the business philosophy of "conscience medicine"; In strict accordance with the national GMP standards for production management and quality management, and at the same time committed to establishing a win-win cooperative relationship with business partners, so that the golden sign of Shenyang Red Medicine shines at all times. At present, the company is able to produce more than 10 dosage forms and more than 150 varieties, 55 varieties have entered the national medical insurance catalog, and more than 70 varieties have entered the national OTC product catalog.
Shenyang Red Medicine Group Co., Ltd. is the first enterprise in China to produce red tablets. In 1972, Shenyang Hongyao Pharmaceutical developed and produced China's first red pill according to the classic prescription that has been circulated among the people for a long time, using modern science and technology, thus establishing a leading position in the field of "bruises, rheumatism, swelling and pain" in China. After decades of continuous development and innovation, Shenyang Red Medicine has developed into a family series of products covering oral and external administration, including Shenyang Red Tablets, Shenyang Red Medicine Capsules, Red Medicine Patches, Red Medicine Aerosols, Red Pills and other dosage forms, providing a comprehensive and systematic solution for the majority of patients to heal bruises, rheumatism, swelling and pain, and becoming a common family medicine for the people. The company's other products, such as Breast Fetish Elimination Tablets, Chasing Wind and Bone Pills, Haizhu Wheezing Tablets, Coronary Heart Suhe Pills, Bezoar Blood Pressure Pills, etc., are favored by the majority of medical workers and patients for their unique curative effects, excellent quality and reasonable prices, and have been selling well for nearly half a century, and have successively won the honorary titles of "National Silver Award" and "China Famous Brand".
The company pays attention to product research and development and quality management system construction, relying on Shanghai University of Traditional Chinese Medicine and China Pharmaceutical University, cooperating with Shenyang Pharmaceutical University and Liaoning University of Traditional Chinese Medicine to form a scientific research and clinical strategic alliance and establish a postdoctoral research workstation to ensure the support of product research and development. Shenyang Hongyao puts quality in the first place, starts from the source, establishes a Bozhou decoction piece processing plant in Bozhou, Anhui Province, and establishes an inspection system to ensure that the raw materials are pollution-free and adulterated. In addition, the Shenyang Hongyao GAP base covering an area of several hundred acres has been established in Tieling City, Liaoning Province. Fulfill the promise of "conscience medicine" to consumers and society.
Shenyang Red Pharmaceutical Co., Ltd.'s marketing has a high market share and market share in the Northeast market with Liaoning Province as the main body, and at the same time has stable distribution channels and a wide range of market terminals, and has a good recognition among consumers. The company continues to expand the market share of other cities, and determines the marketing strategy and layout of consolidating the Northeast, competing in the Central Plains and radiating the whole country. By the end of 2010, the annual sales revenue of Shenyang Hongyao Group Co., Ltd. will exceed 300 million yuan, and the profits and taxes will be 80 million yuan. At the same time of initially completing the national market coverage, Shenyang Hongyao Pharmaceutical has exported its products to the Americas and Southeast Asia, and has begun to plan and layout the international market.
In order to further enhance the brand influence of "Shenyang Red Medicine" and accelerate the brand upgrading. At the end of 2007, the company launched the strategy of integrated marketing, and at the beginning of 2008, it joined hands with well-known domestic marketing planning agencies, hired Mr. Fan Wei, a famous national comedian, as the brand image spokesperson, and used provincial satellite TV and various communication media, public relations activities and national networks, newspapers and other industry media to strengthen brand communication, combined with terminal promotion and upgrading, and grandly launched Shenyang Hongyao family series products to consumers from all angles. Through the implementation of the "Blue Ocean Strategy" of the Shenyang Red Medicine family, the brand awareness is expanded. Constantly loading the brand connotation, inheriting the corporate culture, and expressing the responsibility and obligation of Shenyang Red Medicine to give gifts to patients and giving back to the society through the distinctive brand identification symbols of Red Heshi Bi and Shenyang Red Medicine, and interpreting the meaning of unity and cooperation, prosperity, auspiciousness and eternity of the enterprise.
Shenyang Red Pharmaceutical Co., Ltd. pays attention to establishing the brand values of being keen on public welfare and repaying the society, and generously donated drugs worth 1 million yuan to the disaster area during the "5.12" Wenchuan earthquake to help the people in the disaster area heal and relieve pain. On the occasion of the 11th National Games, Shenyang Hongyao donated drugs and money to the organizing committee free of charge for the treatment of bruises and injuries for the staff involved in the construction of the venue and the participating athletes. In April 2010, after the disaster in Yushu, Qinghai, Shenyang Red Medicine Company entrusted the Shenyang Red Cross Society to donate a series of Shenyang Red Medicine family drugs worth 1 million yuan to the Yushu disaster area, and at the same time donated umbrellas to the earthquake orphans in Yushu, Wenchuan and Shenyang on the 5.8th of the World Red Cross Day. After the 7.0 magnitude earthquake occurred in Ya'an, Sichuan in April 2013, Shenyang Red Medicine took emergency measures at the first time, donated disaster relief drugs worth 1 million yuan to the earthquake-stricken area of Ya'an, Sichuan through the Shenyang Red Cross Society, and decided to quickly allocate disaster relief drugs to the disaster area, so as to contribute to the early recovery, rebuilding of homes and overcoming difficulties for the people in the disaster area.
Inheriting the history and creating the future, Shenyang Red Medicine, which is praised by the media as "a national treasure and a wonderful traditional Chinese medicine", is not only from the Northeast, but also from the whole country, and will inevitably go to the world. Shenyang Hongyao people will take the revitalization of Chinese traditional Chinese medicine as their own responsibility, and continue to create greater value for enterprises, partners, employees, consumers and society.
