Founded in 1997, it is a well-known brand in the health care industry, a modern enterprise specializing in the research and development, planting, production and sales of health care products, high-end food, drugs and precious and rare medicinal plants
Founded in 1997, Senyu Holding Group has more than 3,000 employees, specializing in the research and development, planting, production and sales of health care products, high-end food, drugs and precious and rare medicinal plants. The group has 15 wholly-owned holding enterprises, including Zhejiang Senyu Pharmaceutical Co., Ltd., Zhejiang Senyu Industrial Co., Ltd., Zhejiang Senyu Biotechnology Co., Ltd., Zhejiang Senyu Real Estate Co., Ltd., Yiwu Dendrobium Research Institute (Chen Ziyuan Academician Workstation), Jinhua Jinyuan Dendrobium Planting Co., Ltd., Lishui Jintan Agricultural Technology Co., Ltd., Dongyang Shanwang Fluorite Mine, Yunnan Senyu Agricultural Technology Co., Ltd., Shenzhen Senyu Agricultural Technology Co., Ltd., and Hong Kong Culture Publishing House. It also invested in Jinhua Bank, Ningbo Commerce Bank and Pan'an Wushang Village Bank. At present, the group has various assets of about 5 billion yuan.
The group's "Senyu" brand iron maple bucket has been rated as "Zhejiang Famous Trademark", "Well-known Protection", "China's Health Care Products Industry Famous Brand", and has been honored as "China's Top Ten Credibility Brands of Health Care Products" for three consecutive years.
At present, the group has more than 8,000 acres of Dendrobium officinale cultivation bases in Zhejiang, Yunnan, Guangdong and other places, among which, thousands of acres of Dendrobium officinale cultivation base in Yiwu and Jinhua have been identified by the Zhejiang Provincial Government as the largest rare and precious medicinal plant base in the country, and the only standardized cultivation demonstration base of Dendrobium officinale in the country by the Ministry of Science and Technology. In November 2014, the Group and Zhejiang A&F University jointly issued the first national industry standard for the cultivation of Dendrobium officinale - "Technical Regulations for the Cultivation of Dendrobium officinale". In June 2015, the Group and Zhejiang A&F University jointly established the Dendrobium Engineering Center of the State Forestry Administration.
After more than 10 years of rapid development, Moriyama iron maple bucket has become the leader of China's iron maple bucket industry, and "Moriyama" has also become the first brand of iron maple bucket in China.
According to the "2015 White Paper on the Status and Development of China's Iron Maple Bucket Industry", as of 2014, the sales volume of Moriyama Iron Maple Bucket under the Group exceeded 1 billion yuan, ranking first among all iron maple bucket enterprises in the country. In the survey of consumers' brand awareness of iron maple buckets, whether it is the first mention of popularity (referring to the brand that consumers will first think of when it comes to iron maple buckets), or the depth and breadth of brand awareness of iron maple buckets, "Moriyama" is in the first place, and far ahead of other brands.
