Shalehua Trading (Beijing) Co., Ltd., a well-known jacket brand, was founded in Germany in 1935, a well-known enterprise of mountaineering equipment, a leading all-round mountaineering equipment expert from Europe, and the world's top outdoor sports brand

On July 8, 1935, Josef Liebhart, President of the German Harness Association, founded SALEWA GmbH in Munich. During World War II, the company mainly provided high-quality and durable horse harness and textile products to many equestrian enthusiasts at that time, and produced the first metal tube frame backpack. With the high demand for ski poles in the winter of 1952/53, SALEWA had a breakthrough in the field of sports products.

In 1955, SALEWA supported Hermann Huber's Andean expedition in the Cordillera, thus establishing SALEWA's professional status in mountaineering. At the same time, SALEWA has also added ice and snow equipment series such as ice axes and adjustable lightweight crampons to the product line.

In 1962, SALEWA developed an ultra-lightweight, fully adjustable crampons and became a leader in mountaineering equipment.

In 1978, the Eagle officially became the trademark of the SALEWA brand and a representative of unrivalled high quality.

After 1982, with the establishment of the Austrian branch, SALEWA began to expand its global business in Europe, the United States, Japan, New Zealand and other regions. At the same time, the Italian importer Heiner Oberrauch and his Ober Alp Group took over the SALEWA brand and led it to success. It has subsidiaries in 7 major European markets: Germany, France, Italy, Austria, Poland, Switzerland and Spain, and has established sales channels in more than 30 other countries.

After entering the new century, the SALEWA brand has also reached a new scale. The company has created its own professional athlete team - SALEWA professional mountaineering team, and is committed to jointly developing high-quality products. In the winter of 2009/2010, SALEWA launched the alpineXtrem Pro series, a top-of-the-line professional extreme mountaineering series. It was researched, tested, and tested by SALEWA's professional mountaineering team for countless hours, hundreds of design modifications, and tested in the harsh environment of the north face of Mount Eiger, the granite and ice walls of Taku Tower in Alaska, and the Ama Dabulam peak in Nepal. The product range includes: 8 men's models, 6 women's models, and 3 unisex models, all of which are developed by professionals and are fully suitable for a variety of uses in extreme mountaineering. This proprietary product range demonstrates the recognition of the SALEWA brand as a regional and global leader in the field of expertise.

In the fall of 2011, SALEWA will open its new headquarters in Bolzano, which will set new standards for the industry in terms of architecture, design concepts, etc., while also introducing customers, suppliers and employees into the world of mountaineering brand experience. At the same time, there is a 24-meter-high, 2,000-square-meter climbing gym in Italy. What is striking is not only its height, but also its clever space design and efficient temperature and humidity control ventilation system.
SALEWA HISTORICAL MEMORABILIA

In 1935, on July 8, 1935 Josef Liebhart opened the chapter of the SALEWA legend. SALEWA stands for SA (Sattler/saddler), LE (Leder/leather) WA (Waren/wares accessories), and the brand initially focused on the production of leather goods such as horse harness.

In 1939, SALEWA began to produce clothing and a wide range of leather goods, as well as to develop tubular backpacks and ski poles.

In 1948, SALEWA struggled with the currency reform in Germany after World War II, during which time it also produced leather camera bags for Agfa.

In the winter of 1952, with the popularity of ski products in Europe, SALEWA took a breakthrough step in the field of sports products and began to produce and sell a variety of ski equipment such as ski poles.

In 1955, SALEWA supported Hermann Huber's Andean expedition in the Cordillera, establishing its leadership in mountaineering. Since then, large tubular backpacks, ice axes, crampons and other products have enriched the variety of SALEWA's product line.

In 1962, SALEWA, which has always been committed to product research and development, achieved great success, and its patented lightweight fully adjustable crampons brought a revolutionary development to the development of ice and snow equipment.

In 1964, as an innovative leader in mountaineering equipment, the SALEWA brand was recognized worldwide, and its invention of the tubular ice pick is now the standard in the industry.

IN 1970, SALEWA CONTINUED TO MAKE GREAT STRIDES IN TERMS OF TECHNOLOGY, AND BOTH THE SUCCESSFUL MONT BLANC TUBE RACK BACKPACK AND THE HOLLOW QUICK-HOOK BECAME THE INDUSTRY STANDARD FOR LIGHTWEIGHTING AND DOMINATED THE MOUNTAINEERING MARKET.

In 1975, SALEWA expanded from a pure professional mountaineering expert to a full-range supplier of outdoor sports such as mountaineering, hiking, and rock climbing.

In 1978, SALEWA's tent products became so popular that it became one of the first brands to use Gore-Tex fabrics.

In 1979, SALEWA adopted the Winged Eagle as its brand trademark.

In 1982, SALEWA developed an international business in Europe, the United States, Japan, New Zealand and other regions.

In April 1990, the Italian importer Heiner Oberrauch and his Oberalp Group took over the SALEWA brand.

In 1993, SALEWA continued its leading position in the field of lightweight equipment and launched the double-layer structure helmet - KAPPY weighing only 260 grams, which was well received by the market.

In 1994, "Half the weight, twice the strength" became SALEWA's motto and R&D goal. Subsequently, a number of lightweight products were launched.

In 1995, SALEWA started its business in Russia, the Czech Republic, Greece, Norway, Spain, Slovenia and other regions.

In 1996, SALEWA adopted a new concept of the Airmat harness system, which was also used by Mercedes-Benz sedans for seat support.

In 1997, the revolutionary ATTC device became an industry leader due to its high level of safety and ease of operation.

IN 1999, SALEWA TOOK OVER THE GERMAN RETAINER SPECIALIST SILVRETTA AND FORMED A STRATEGIC PARTNERSHIP WITH SWISSAIR RESCUE SERVICE REGA.

In 2000, SALEWA became a European leader in mountaineering and has partnered with many mountaineers and mountaineering schools.

In 2001, the spirit of "half weight, double training strength" was continued again, with a 250-gram helmet, a 33-gram quick-hanging and a 150-gram jacket.

In 2005, SALEWA developed its business while also paying attention to the sustainable development of the world, developed the environmentally friendly and durable patented fabric Ingeo® and began to produce footwear products.

In 2006, SALEWA launched a line of shoes with a "100% non-abrasive" pledge, which sold more than 50,000 pairs upon launch.

In 2010, Inspiration Outdoor Trading (Beijing) Ltd. became the general agent of the SALEWA brand in China, marking that the SALEWA eagle will once again fly high.

... The legend of SALEWA does not end.