Originated from the Discovery Channel in the United States, a high-end outdoor leisure and functional equipment brand, it launched its first e-commerce channel in 2013 and has successively opened stores in Beijing, Shanghai and other first-tier cities across the country

Since its inception in 1985, the Discovery Expedition Channel has continuously launched programs on nature, science and technology, history, humanities, current affairs, etc., and continues to help people explore the mysteries of the world and satisfy their curiosity, and has reached 217 countries and regions around the world, with a total of more than 1.8 billion users. As one of the world's most widely distributed TV brands, Discovery Expedition hopes to continue the extraordinary journey of the Discovery Channel.

The domestic outdoor brand Pathfinder (store) has officially introduced the high-end outdoor leisure brand Discovery Expedition, which launched the first e-commerce channel in May 2013, and began to open stores in Beijing, Shanghai and other first-tier cities in China since the second half of 2013, and the Discovery Expedition brand is positioned in the high-end outdoor travel market.