Founded in Austria in 1973, it is one of the top ten brands of outdoor equipment, a professional outdoor brand focusing on extreme rock climbing and mountaineering, and its jacket/sunscreen clothing has an excellent reputation, and it is a multi-category outdoor pioneer in sports
NORTHLAND, an outdoor brand from Austria, was founded in 1973 by mountaineer Gerwalt Pichler in Graz, Austria's second largest city.
Through more than 40 years of continuous exploration, accumulation and innovation, NORTHLAND has developed from a professional technology brand focusing on extreme rock climbing and mountaineering to a multi-category outdoor pioneer covering outdoor hiking, outdoor travel, urban leisure, skiing and other sports. Today, NORTHLAND has more than 2,000 stores in 42 countries around the world, ranking among the international outdoor brands.
Since landing in China in 2003, NORTHLAND has adhered to scientific and technological innovation, intelligent design, and perfect quality. The EXOTHERM® technology platform developed by it gives consumers safety protection and comfortable experience; In the field of external technology applications, NORTHLAND selects international brands with patented technology, including GORE-TEX®, POLARTEC®, PRIMALOFT®, VIBRAM® and so on, to work together to manufacture high-tech performance and user-friendly products.
In 2016, NORTHLAND went back to the roots of Austria's comfortable outdoor lifestyle and launched the brand proposition "Go with the Heart" to guide the new concept of outdoor lifestyle.
Nanjing Border City Sporting Goods Co., Ltd., founded in 2002, is mainly engaged in the design, development, production, brand operation and sales of multi-brand outdoor products. Through brand promotion, independent design and R&D, supply chain integration, and marketing network construction, the company focuses on allowing customers to experience comfortable outdoors and meet the outdoor needs of different consumers in different use environments, and is committed to becoming a leading multi-brand operator of outdoor products in China's outdoor market. At present, the company operates six well-known European outdoor brands: NORTHLAND, HALTI, LOWA, LEKI, ALPINA and HEAD.
