Patagonia, founded in 1975, is a top international outdoor brand, known as Gucci among outdoor brands, a global leader in the design and marketing of global functional and lifestyle apparel
Patagonia, the world's truly top outdoor luxury brand and a global leader in the design and marketing of functional and lifestyle apparel, is the Gucci of American outdoor brands with impeccable cut and workmanship.
For more than 30 years, Patagonia has been leading the development of environmentally conscious and innovative outdoor functional products and manufacturing technologies, and Patagonia has always seemed to cater only to outdoor enthusiasts and mountaineers, and is distinguished by exquisite detailing.
PATAGONIA was founded in 1975 by a blacksmith named Yvon Chouinard, who first made his own climbing equipment to sell on the Yosenmite rock face and then returned to Los Angeles to surf. The first garments were branded rugby shirts purchased from England, and later they started their own garments in the local fire station office building.
PATAGONIA employs more than 1,000 people worldwide and has more than 300 people at its headquarters in Los Angeles. PATAGONIA was voted the 14th most popular company in the United States because of its focus on the creativity of its employees, giving employees more freedom, and building a kindergarten for female employees.
PATAGONIA attaches great importance to environmental protection and resource conservation, and all the electricity at its headquarters comes from large outdoor solar panels. PATAGONIA is the first in the world to levy an earth tax on itself, and PATAGONIA spends 1% of its global sales on local earth conservation. TO DATE, PATAGONIA HAS DONATED MORE THAN $40,000 TO THE "EARTH TAX" IN TERMS OF RESOURCE CONSERVATION. PATAGONIA has long launched a call for resource recycling in the United States, recycling thousands of tons of cola bottles to make new materials and clothing, and at the same time opposing the use of fertilizers and pesticides that will worsen the land and cause cancer. The cotton used in PATAGONIA is natural and harmless green ecological cotton, and it is precisely because PATAGONIA actively advocates the concept of environmental protection and green that politicians and entertainment stars, including US President Clinton, are proud to own PATAGONIA clothing.
PATAGONIA has always been known for its design, and its catalogues, brochures, and print advertising designs have won the Gold and Silver Design Awards for nearly a decade. PATAGONIA'S WOOD-BASED INTERIORS ARE ALSO UNIQUE. PATAGONIA has a very good team of fashion designers. DESIGNER ERICRICE IS THE MAIN DESIGNER OF SPORTS AND SKIING, JULIE IS A FABRIC AND COLOR DESIGNER, CAME TO PATAGONIA THREE YEARS AGO AFTER GRADUATING FROM A FAMOUS DESIGN SCHOOL, SHE SAID THAT SHE HAS TO WORK VERY HARD TO KEEP UP WITH THE DEVELOPMENT OF PATAGONIA, KALL IS A WOMEN'S SPORTS SERIES DESIGNER, CHRIS IS AN ENGINEER SPECIALIZING IN FABRIC DEVELOPMENT AND TESTING, HER JOB IS TO TEST THE WATERPROOF SEAMS AND ZIPPERS OF WATERPROOF FABRICS, COTTON PRODUCTS ARE TESTED WITHOUT PESTICIDES, Chemical fertilizers, environmentally friendly recycled materials are harmless to the human body after regeneration, no allergic reaction to people with allergies, children's products also need safety tests, as well as a series of fabric characteristics tests, fleece fabric anti-pilling test, wind resistance test, nylon fabric tear test, color fastness and consistency test of various fabrics, durability test, all new materials can only be used by PATAGONIA clothing after passing various tests, so PATAGONIA has always been very cautious in using new materials.
FOR THE CHINESE MARKET, A FAST-GROWING PATAGONIA, HAS BEEN VERY LOW-KEY. BAK, PRESIDENT OF INTERNATIONAL SALES OF PATAGONIA, SAID: PATAGONIA IS A PRIVATE PROPRIETORSHIP, PATAGONIA WILL NOT GO PUBLIC, WILL NOT RAISE FUNDS, WILL CONTROL THE COMPANY'S GROWTH RATE EVERY YEAR NOT TOO FAST, WE HAVE TO MAKE SURE THAT EVERYTHING CAN BE DONE AND THEN DEVELOPED. We are very concerned about the Chinese market, but we will choose the cooperation target very carefully, PATAGONIA does not cooperate with agents, PATAGONIA will directly work with retailers to maintain PATAGONIA's brand and customer service. PATAGONIA WILL SELL IN CHINA AT A SIMILAR RETAIL PRICE AS THE WORLD, AND WILL NOT MAKE A PROFIT IN THE IMMATURE MARKET OF CHINA, WHERE THE INTERESTS OF CUSTOMERS ARE THE MOST IMPORTANT.
