Lafuma

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80
Popularity index
12341

Lafuma brand introduction

Lafumalogo

Founded in France in 1930, it is a well-known professional outdoor brand in Europe, a first-line outdoor brand with a wide range of product lines and high technology content, and its women's product series are internationally renowned

Lafuma is a well-known professional outdoor brand in Europe, which began in 1930 in Anneylron, France. It was born out of the three brothers, Victor, Alfred and Gabriel, who believed in the mountains and nature, and the name Lafuma was named after the three brothers.

At first, Lafuma was a company that made and sold various types of bags and bags, but later launched camping equipment and entered the apparel industry, growing into an outdoor brand dedicated to mountaineering. Renowned for equipping the French army in World War II, Lafuma has gone through 82 years of journey since its inception and is now present in 45 countries around the world, and is recognized as a first-line outdoor brand with a wide range of products and high technology content.

Lafuma advocates harmony between man and nature and the protection of the nature on which human beings depend. Lafuma was one of the first outdoor brands in the world to partner with the International Environment Organization to incorporate eco-friendly renewable fabrics into its products. All products with the Pure Leaf logo on the Lafuma logo are eco-friendly, from the choice of materials to the minimization of CO2 emissions at every step of the process, which has become a classic among outdoor brands.

Since the birth of the brand in 1930, the essence of Lafuma has been the essence of mountains and nature. Lafuma has rewritten the pages of world history with explorers who have been able to push the envelope, and at the same time have moved the world across Europe. Its value goes far beyond the "outdoor brand" itself.

Lafuma knows the outdoors better! As a professional outdoor brand with a history of more than 80 years, Lafuma's professionalism is unquestionable, and it has rich experience and technical accumulation in the design, development and production of outdoor sports products. Lafuma's product line covers almost all areas of the outdoor industry. It has 3 main product lines, namely multi-functional series, casual series and professional extreme series. Lafuma uses the world's most advanced production technology as well as top-of-the-line multifunctional fabrics to enable our consumers to enjoy the best products.

Lafuma is the world's most fashionable professional outdoor brand! Lafuma breaks the stereotype of an industry where outdoor clothing must be loose and fat, and throws away dull and rough colors. Lafuma's designers pay great attention to the silhouette of the garment, using bright, rich colors, unique styles and ergonomic tailoring to create excellent outdoor product functionality while also adding its unique French fashion to Lafuma's outdoor clothing.

Let women's beauty bloom wonderfully in the outdoor field! At a time when other brands are still over-focused on male consumers, Lafuma has begun to focus on developing outdoor clothing that reflects the youth and vitality of women. Lafuma uses its deep technical accumulation in outdoor clothing, unique design and well-fitting tailoring to produce women's outdoor products that are favored by many female consumers.


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