China Dongxiang (Group) Co., Ltd., Phenix Phoenix, founded in Japan in 1952, is an internationally renowned ski wear brand, a comprehensive enterprise dedicated to the professional development and research of sportswear, integrating the perfect integration of product functionality and fashion
Founded in 1952, Phenix has been dedicated to all outdoor sports that challenge the limits since its inception, and hopes that its products can provide the most intimate service for outdoor enthusiasts.
As an internationally renowned top brand, Phenix's biggest highlight is the perfect integration of functionality and fashion. A variety of fashion trend elements are interspersed in the details of the product, fashionable colors, international leading functional materials and professional research and development concepts, so that Phenix products become clothing works that reflect the characteristics of the times and trends. Phenix has always advocated the leading layering method of "functional fashion" (COMFORT STYLING), through layering, not only to achieve the purpose of regulating body temperature, but also to deduce the unique "comfort" and "fashion" style of the phenix brand.
The EPIC waterproof fabric used by phenix (the U.S. Marine Corps' preferred outdoor uniform material) not only prevents the temperature drop due to evaporation, but also makes the material 10 times more washable than conventional waterproofing materials, so you don't have to worry about the deterioration of the function of the commonly used water-repellent material after multiple washes. In addition, phenix's patented DEOSEAM product not only eliminates odors in the surrounding 8.8 square meters in 3 seconds, but also preserves fragrant scents such as perfumes while eliminating odors.
Phenix was the first company to establish an overseas R&D center 25 years ago and has been specializing in the development and research of sportswear for a long time. After several years of painstaking research, repeated technology accumulation, and the extensive use of world-leading functional materials, Phenix has developed cutting-edge technologies based on in-depth research into the mechanics and physiology of human movement.
With its professionalism, Phenix not only enjoys a high reputation in the industry, but also has a series of cooperation projects with other scientific research and application institutions, plus many of its own exclusive patents and trademarks, Phenix has become a leading brand in the high-end ski market in Japan, South Korea, Europe and the United States, and has also established Phenix (Phoenix) in the field of professional technology research and development.
In 2008, China Dongxiang Group, which has experience in successfully operating the "KAPPA" sports brand in the Chinese market, completed the acquisition of Phenix Corporation of Japan, and the Phenix brand was officially introduced to the Chinese market in 2011.
In 2012, it became the Norwegian Olympic Committee and a full clothing sponsor of the Winter and Summer Olympic Games. Official supplier of the Vancouver 2010 Winter Olympic Committee Japan National Ski Team.
