Shanghai Airlines Holiday Travel Co., Ltd., founded in 1986, is a modern large-scale tourism company mainly engaged in inbound and outbound tourism, domestic tourism, business exhibitions and other businesses
The new Shanghai Airlines International Travel (Group) Co., Ltd. (hereinafter referred to as "Shanghai Airlines Travel Group") was formerly known as "Shanghai Feihe Travel Company", which was established in September 1986. Later, it was renamed as "Shanghai Airlines International Travel Co., Ltd." (hereinafter referred to as "Shanghai Airlines International Travel Service"); In November 2006, it was established as a group company, and the original holding party was Shanghai Airlines; In February 2010, after the joint reorganization of China Eastern Airlines and Shanghai Airlines, it became a wholly-owned enterprise directly under China Eastern Airlines Co., Ltd. In January 2013, after the completion of the acquisition and reorganization of the travel ticketing assets of China Eastern Airlines Tourism Investment (Group) Co., Ltd., the new Shanghai Airlines Tourism Group became a wholly-owned large-scale travel service enterprise under China Eastern Airlines Co., Ltd., which is positioned as a large-scale travel service enterprise with three main businesses: tourism, business travel and exhibition.
新上航旅游集团现拥有18家分子公司，其中非独立法人分公司3家（入境旅游分公司、出境旅游分公司、上航旅游网）、全资子公司12家（Shanghai Airlines Holiday Travel Co., Ltd、上海航空国际商务会展有限公司、上海飞鹤航空旅游服务有限公司、上海航空旅游汽车服务有限公司、上海航空出入境服务有限公司、上海航空境外就业服务有限公司、上海东航国际travel agency有限公司、海南Shanghai Airlines Vacation国际travel agency有限公司、四川Shanghai Airlines Vacation国际travel agency有限公司、Shanghai Airlines Vacation（北京）国际travel agency有限公司、西安东美航空旅游有限公司、昆明东美航空旅游有限公司），托管公司1家（上海东美航空旅游服务有限公司），参股公司2家（上海航空酒店管理有限公司，持股5.1%；秀之旅<海南>国际travel agency有限公司，持股20%）。还有100多家遍布全市的“上航旅游”、“Shanghai Airlines Vacation”、“东航旅游”营业部，以及多家962008客服呼叫分部。
The Group's business scope covers inbound and outbound tourism, domestic tourism, business exhibitions, domestic and foreign charter flights and air ticket agents, tourist cars and overseas employment services.
In 2005, 2007, 2009 and other previous Shanghai Tour Guide Competitions, the Group tour guides have achieved excellent results, and have won the championship of the English group and the Japanese group; In 2012, he won the third prize of the national competition and the first, second and third prizes of the Shanghai competition in the second national tour guide competition. In 2006 and 2010, 3 foreign language tour guides and 1 Chinese tour guide were awarded the title of "National Excellent Tour Guide". More than 10 product series of the group have won the title of "Shanghai Famous Brand".
Over the years, relying on the advantages of aviation resources, the group has actively expanded diversified products and personalized services, implemented the strategy of specialization, informatization and branding, and achieved sustained and rapid development, and has been rated as "Top 100 International Travel Agencies in China" for more than ten consecutive years, ranked 7th in the "Top 10 Travel Agency Groups in China" and 8th in the "Top 100 Travel Agencies in China" announced by the National Tourism Administration in 2010, and was ranked in the "Top 20 Tourism Groups in China" released by the China Tourism Academy for three consecutive years. In December 2010, Shanghai Airlines Tourism Group was awarded the title of "Advanced Collective of Shanghai World Expo" by the Central Committee of the Communist Party of China and the State Council. In February 2012, the Group and its subsidiary, Shanghai Airlines Holidays, were also rated as the first batch of "5A-level travel agencies" in Shanghai.
The group is now the executive director unit of China Association of Travel Agencies, the vice president unit of the Travel Agency Branch of Shanghai Tourism Industry Association, a member unit of Shanghai Association for Quality, and a member of international organizations such as PATA, IATA, ICCA, etc.
Focusing on the strategic goal of building China Eastern Airlines into a world-class air transport enterprise, the Group will innovate tourism products, promote service transformation, integrate internal resources, give full play to synergies, further improve and strengthen, and strive to become a first-class large-scale tourism enterprise in China with air tourism characteristics, strong international competitiveness and customer preference.
