Kao (China) Investment Co., Ltd., Laurier, founded in Japan in 1978, is one of the top ten brands of sanitary napkins, committed to providing Chinese women with high-quality and high value-added physiological hygiene products

Lucka is a feminine hygiene brand owned by Kao. Born in Japan in 1978, it began to be sold in Asian countries and regions in 1982, and has gradually become a popular brand among Asian women. Since entering the Chinese market in 1996, we have always adhered to the product development concept of meeting the needs of Chinese women, and have successfully developed sanitary napkins and pad products. Lucka cares for women at all times, and hopes that all women can spend every day comfortably and confidently.

Brand story

The logo of Lerya is composed of the double leaves of the laurel tree.

In ancient Greece, it was worn only by emperors and Olympic victors, symbolizing glory and victory.

The dark leaves represent the tenacity of the woman, and the light leaf represents the gentleness of the woman.

The twin leaves that bloom towards the sky express the dignity and freedom of women's vitality.

Like the leaves of the laurel tree, Larya has always wanted all women to be "proud to be a woman".

Brand Journey

In 1978, Lerya was launched in Japan, using the latest polymer absorbers and surface materials at that time

In 1982, Lerya began to sell in other Asian countries and gradually became a brand loved by Asian women

In 1996, Lerya sanitary napkins were launched in China

In 1998, the Joyya Instant Soft Care series was launched

In 2002, Sleep Angel was listed in China

In 2003, the Joyya zero-touch series was launched, with a unique "extra thin 0.1cm, 200 times absorption power"

In 2008, the Lya pad series was launched

In 2011, the Joyya Zero Touch series was fully upgraded, equipped with "acceleration instantaneous absorption surface"

In 2012, the Lya super instantaneous suction series was launched, and the acceleration instantly sucked viscous blood

In 2013, Le Ya An Sleep Angel was newly upgraded to a super instant sucking night series, which fits without leakage and super peace of mind.