Hengan International Group Co., Ltd., Anerle, one of the top ten brands of sanitary napkins, is positioned as a brand that provides professional products and services for mainstream women who are about to graduate or have just entered the workplace in their junior and senior years or in the early stage of graduation

Anerle, founded in 1993, has cared for you and been considerate of you for many years. Always with you, is your closest and most trusted friend.

In 2011, Anerle established a network platform to interact with consumers on Renren, Sina Weibo and Tencent Weibo - Anerle Honey Group, she will adhere to the positioning of "good at care", provide the most excellent and professional products and services for mainstream women who pursue quality and security, and accompany you every day and night with unswerving warmth and patience.

In 2012, after a year of new brand upgrading positioning, the brand target group was fully lower, and the main target group was the struggle family who were about to graduate from the junior or senior year or just entered the workplace at the beginning of graduation, and comprehensively updated the slogan: Anerle happiness is not limited! Strive to convey the tonality of happiness and girlfriends to the brand.

memorabilia

In 2010, Anerle brand joined hands with the Chinese national women's trampoline team and signed the Olympic gold medal champion "He Wenna"

In 2011, Anerle brand opened official Weibo on Sina and Tencent respectively, and established an official homepage on Renren.com, opening a new era of brand socialization

In 2012, the Anerle brand fully launched the transformation of brand rejuvenation, the brand was positioned in the young struggle group, and the new slogan "Anerle, happiness is not limited"

In 2013, Anerle brand signed a contract with the popular singer, watched Huadan "Qi Wei", and filmed a new brand TVC, leading the young transformation of Anerle