Qiwei Daily Chemicals (Tianjin) Co., Ltd., Jinji, founded in 1943, is one of the top ten shoe polish brands, Tianjin famous brand products, and a subsidiary of Sally Group in the United States, specializing in the research and development, production and sales of shoe polish
"Golden Rooster brand shoe polish" in China can be described as a well-known brand for women and children, its founder Fu Xiushan, was born in 1917 in a poor peasant family in Fujijiazhuang, Jizhou, Hebei Province. Today, the old man Fu Xiushan is nearly ninety years old, and in his slow narration, the story of the ancestors who started their businesses in the troubled times more than half a century ago shines from time to time with the wisdom of the older generation of Hebei businessmen and the simple ideal of "industry to save the country".
At the beginning of 1943, the "Golden Rooster" brand shoe polish began to be officially put on sale. "At that time, the shoe polish was all in tin boxes, with two specifications of 25 grams and 40 grams, and the price was only one or two cents." Fu Lao said that due to the previous experience in selling towels, in a very short period of time, Golden Rooster shoe polish occupied the counters of various department stores in Jinmen, ending the history of foreign shoe polish monopolizing the market. The scale of the shoe polish factory has gradually expanded, initially there are only about 20 workers, the production equipment is relatively backward, like a small workshop, the daily output of shoe polish is only a few dozen, but with excellent quality and low price, the golden chicken shoe polish soon opened the market, and the production is exhausted, and the number of workers has gradually increased to more than 100 people.
Golden chicken shoe polish with its good quality and low price has won the favor of major department stores and small traders, the market is excellent, there is a strong competitiveness in the market, but Fu Xiushan is not satisfied with this, decided to enter the "three north" market. After analyzing the situation in the "Three Norths," Fu Xiushan believed that the temperature in these areas was low and the time spent wearing leather shoes was long, so the market demand was large, so he sent special sales personnel to Beijing to set up an office to supply traders in the northwest and outside the country. At the same time, he also sent people to be stationed in Shenyang and Harbin to radiate the Northeast market. In this way, Golden Rooster shoe polish gradually opened the national market, became famous, and added luster to the national industry.
After the victory of the War of Resistance Against Japan, the Kuomintang was busy fighting the civil war, exempting the influx of American goods and various materials from tariffs, but increasing taxes on national industrial products. At the end of 1945, the American Citi and Sandalwood two-in-one shoe polish rushed into the Tianjin market, because there was no tariff, the price was extremely low, which had a great impact on the Golden Rooster shoe polish. In the face of the harsh market environment, Fu Xiushan, who was helpless, had to sell the products at a reduced price, and even buy one get one free, and sometimes engage in some prize sales. Fu Xiushan saw that the national industry was sinking day by day, and he was anxious, so he wrote a letter to the Nanjing government, "At that time, I was full of yearning for the idea of saving the country through industry, but the letter sank into the sea
In 1948, several shareholders left the factory one after another, and the Xiefeng factory, which produced golden chicken shoe polish, was on the verge of shutting down. Fu Xiushan also wants to close his doors, but the more than 800 stores that distribute golden chicken shoe polish do not want their products to disappear in society, so Fu Xiushan has been working hard.
In January 1949, Tianjin was liberated, and with the strong support of the government, Golden Rooster shoe polish quickly got out of the predicament. In 1955, Fu Xiushan responded to the government's call and took the lead in carrying out a public-private partnership and served as the deputy director of the factory. Golden Rooster Shoe Polish, through the sales channels of department stores around the country at that time, was very popular, and monopolized the northern market for a long time. "At the order meeting, because there was too little golden chicken shoe polish, the salesman in a certain area came to me to cry and asked me to help add some products." Fu Xiushan said, "It can be seen how popular Golden Rooster shoe polish was at that time. In the later period, the products of Golden Rooster shoe polish were successively exported to some countries and regions such as Southeast Asia and Europe.
In 1994, in order to introduce foreign capital, the holder of the "Golden Rooster" brand, Tianjin Daily Chemical No. 4 Factory established a Sino-US joint venture Qiwei Daily Chemical (Tianjin) Co., Ltd. with Qiwei Daily Chemical Co., Ltd., a subsidiary of Sally Group of the United States.
