Yunnan Dounan Flower Industry Group, founded in 1999, is a large online flower electronic trading platform, integrating flower trading, logistics, research and development, training, tourism, etc
Kunming Dounan International Flowers Industrial Park covers an area of 1,020 acres, according to the functional and practical requirements of the park, the formation of flower trade and exhibition and flower cultural tourism area, international flower enterprise exhibition area (headquarters economic zone), post-harvest processing and information service area, supporting business district, comprehensive service and distribution area, international flower research and development sales area.
From an unknown flower to a chaotic and fragrant street, from a street to a market in the Asia-Pacific region, from a market butterfly to a unique city, Dounan has become the most beautiful legend on the east bank of Dianchi Lake.
At present, the first phase of the Kunming Dounan International Flower Industrial Park project has begun to attract investment and operation, and has fully completed the signing of the old market merchants, and thousands of merchants have joined hands to settle in and continue to lead the flower industry. And a number of leading agricultural enterprises have signed an agreement to enter the park, and there are currently a number of well-known enterprises inside and outside the province are being negotiated.
Dounan has been leading the flower industry. The name of Dounan is derived, containing auspicious atmosphere. In the area where Dounan is located, Wang Zhanhai, a famous master of Kanyu and feng shui in the Ming Dynasty, built Kunming City into a city of spirit turtles, and regarded Chenggong as a treasure of feng shui more than 600 years ago. Knowing the Wuye partial child, the first rich in southern Yunnan. ”
Dounan is this "strange flower". The wisdom and hard work of generations of Dounan people have made Dounan now stand at the pinnacle of the Asian flower industry.
Founded in 1999, Kunming Dounan Flower Co., Ltd. (hereinafter referred to as Dounan Flower Company), invested nearly 100 million yuan that year, on 56 acres of land, began a journey of deep cultivation of the flower market, built the Kunming Dounan Flower Trading Market, standardized the fresh cut flower trade, and the flower trade has been unbeatable since then.
In 2001, it was certified by the Guinness World Headquarters in Shanghai and became the largest fresh cut flower trading market in China and even Asia. At that time, it was only 18 years since Dounan Renhua Zhongyi planted the first flower gladiolus (scientific name gladiolus) on the market in Dounan.
This gladiolus allows Dounan to sprout, grow and run in the flower industry, and the Dounan Flower Company continues to forge ahead, a new generation of flower people, take over the mantle of inheritance, and extraordinary courage, extract the wisdom of the flower industry, and continue to write the glory and legend of Dounan. The company expands its business to planting, market operation, flower logistics, flower talent training, flower arrangement art exchange, and penetrates into the fields of flower cultural tourism, supporting hotel management, microfinance, etc., and finally leads the Asian flower industry.
Although it is located in the southwest corner, the Dounan flower people have lofty aspirations. From flower farmer to florist, wealth fission; From the flower field to the flower capital, Zhuoli is at the head of the tide; From the village to the park, Top Gun. Dounan is the source of inspiration for generations of dreams and passion. Dounan Flower Company has been recognized as "National Key Leading Enterprise of Agricultural Industrialization" by eight ministries and commissions including the Ministry of Agriculture, the National Development and Reform Commission and the Ministry of Finance. The market has been rated as "National Dounan Flower Market with Major International Influence" and "National Designated Flower Market" by the Ministry of Agriculture, and "National Key Flower Market" by the State Forestry Administration.
The company's proprietary trademark "Dounan" flowers were recognized as "well-known protection" by the State Administration for Industry and Commerce, and before that, there were only 6 "well-known protections" in Yunnan Province, which was the first well-known protection for flowers in China's flower industry.
In the company's values, the most important one is "dedication and trustworthiness", it is in this way that the company has won hundreds of honors such as "Yunnan Province 5A Integrity Market", "National Advanced Unit for Creating Integrity Market", "Yunnan Province Contract-abiding and Trustworthy Enterprise", "Kunming Top Ten Growth Cultural Enterprises", "Kunming Excellent Foreign-invested Enterprises" and so on.
Today's Dounan is home to the most important florists in Asia and even in the world; Dounan is not only the Dounan of Dounan people, but also the Dounan of the world. Some people create ideas here, some people create wealth here, and some people create history here; Here, romance stories are played out every day; Here, every year, the miracle of wealth is born.
Kunming Dounan Flower Trading Market, as an international flower trading market and flower distribution center, currently more than 80% of the fresh cut flowers in Yunnan Province and the surrounding provinces and surrounding countries are entering the market. It occupies 70% of the market share in more than 80 large and medium-sized cities in the country and exports to 46 countries and regions. With the well-known brand effect and market advantage of "Dounan" flowers, Dounan has become the "weather vane" of China's flower market and the "barometer" of flower prices.
Kunming Dounan Flower Trading Market has ranked first in the country in terms of trading volume, transaction volume, cash volume, passenger flow and export volume for more than ten consecutive years. Tens of thousands of people enter the market every day, with a trading volume of 5.21 billion branches and a transaction volume of 3.75 billion yuan in 2013. The daily cash flow is about 10 million yuan, and the peak season reaches 20 million yuan. Agricultural Bank of China, Bank of China, Industrial and Commercial Bank of China, Bank of Communications, Rural Credit Cooperatives, China CITIC Bank, China Construction Bank and other financial institutions have set up business outlets in the market. Around the Dounan flower market, gathered thousands of flower enterprises, more than 6,000 flower brokers, plus engaged in flower management, materials, seeds, floristry, packaging, catering and other industries of companies and self-employed households, Dounan has formed a relatively complete industrial supporting and enterprise cluster development pattern.
The continuous prosperity of Kunming Dounan flower trading market has effectively promoted the development of the flower industry in Yunnan Province. The flower planting area of the province reached 1.011 million mu in 2013, with an output value of 34.04 billion yuan and an export of 221 million US dollars.
The rapid development of Dounan flowers has been highly valued by the central and provincial and municipal party committees and governments at all levels. There have been Hu Jintao, Wu Bangguo, Jia Qinglin, Zhang Dejiang, Li Ruihuan, Li Lanqing, Wei Jianxing, Ye Xuanping, Cheng Siwei and other party and state leaders to inspect, Zhou Bohua, Han Changfu, Long Yongtu, Li Yong, Niu Dun, Zhang Guowei, Li Wei and other national ministries and commissions leaders to visit Dounan guidance, hundreds of foreign dignitaries to visit and inspect, thousands of domestic and foreign flower business executives to visit and exchange.
Dounan carries the dream of industrial prosperity in Kunming and even Yunnan. The past of Dounan has endowed the new Dounan with a profound humanistic connotation, which is the magnetic field that everyone yearns for; In the future, Dounan will be the cornerstone of the prosperity and strength of the industry, and the stage for capital, science and technology, and talents.
In response to the national "bridgehead" development strategy, in line with the provincial government's strategic measures to identify the flower industry as an emerging pillar industry, around the Kunming Municipal Party Committee and the municipal government proposed to build Dounan into a flower trading, logistics, research and development, training, tourism, etc. as one of the "flower industry headquarters park", to create "Asian flower capital" development goals, Kunming Dounan Flower Co., Ltd. introduced foreign capital (Hong Kong capital) in February 2010 to establish Kunming Dounan International Flower Industrial Park Development Co., Ltd., With a registered capital of 375 million yuan and an investment of 3.887 billion yuan, the Dounan International Flower Industrial Park covers an area of 1,020 acres and a total construction area of 810,000 square meters.
After 4 years and dozens of revisions, the construction details of the Dounan International Flower Industrial Park were determined, and the construction drawing design was completed by the local first-class team, and the planned new park includes flower trade and exhibition and flower culture tourism area, international flower enterprise exhibition area (headquarters economic zone), post-harvest processing and information service area, supporting business district, comprehensive service and distribution area and international flower research and development sales area.
The company is reconstructing the flower value chain, innovating trading models, building new business models, and steadily promoting the strategy of "one body, two wings, three steps". "Integration" is to take Dounan International Flower Industrial Park as the main body to build a comprehensive flower industrial park integrating flower trading, scientific and technological research and development, cultural tourism, information release, headquarters economy, and planting demonstration. The "two wings" are to take the origin-type planting base as the "left wing" to build a 5,000-acre planting demonstration base; With e-commerce as the "right wing", through the O2O model, the construction of offline and offline trading platforms, offline construction of 5 "sub-center markets", 10 Dounan flower flagship stores and 500 Dounan flower franchise chain stores across the country; Build China's largest flower electronic trading platform online.
