Zhejiang Hongyue Flower Co., Ltd., one of the top ten brands of flowers and flowers, a famous trademark in Zhejiang Province, a listed company, and a comprehensive horticultural enterprise integrating the introduction, research and development, cultivation and promotion of horticultural plants and horticultural materials
Zhejiang Hongyue Flower Co., Ltd. was registered on August 29, 2000, restructured and established as Zhejiang Hongyue Flower Co., Ltd. on August 12, 2013, and listed on January 24, 2014 in the national small and medium-sized enterprise share transfer system, stock code: 430566, stock abbreviation: Hongyue Flower.
Hongyue Flower takes "innovative gardening space and sharing garden life" as its new development strategy, as a comprehensive horticultural company with the ability to integrate the advantages of global horticultural plants, the company is striving to build a strong supply capacity of horticultural plants as the core products for the retail needs of flower and horticultural chains, and a leading garden center retailer and garden product provider in China characterized by the integration of production and marketing with garden centers, the Internet, various supermarkets and market stores as the terminal advantages. So as to achieve the mission of letting plants enter the homes of ordinary people with the purpose of accompaniment.
After 14 years of business development, Hongyue currently has 8 wholly-owned subsidiaries, 3 joint venture subsidiaries and many offices in Guangzhou, Nanjing, Kunming, Japan and so on. It has dozens of medium and large nurseries and horticultural farms, and nearly 100 cooperative horticultural farms distributed all over the country; There are 9 directly-operated garden center stores, which are located in Jiangsu, Zhejiang and Shanghai regions with the Yangtze River Delta as the core; The new version 2.0 of the online garden center has also been officially launched, and the development of the supermarket flower counter opened in cooperation with the supermarket and shopping mall giants is also in full swing. From product planting, manufacturing, introduction and promotion to the establishment of channels and platforms of the full integration of production and marketing mode. The company not only focuses on the introduction of advanced horticultural plants and horticultural products around the world, but also through the independent research and development of local plants, pots, media and organic mulch products, we are the supplier of the world's largest garden center chain institutions. The company has more than 5,000 kinds of commodities, including more than 1,000 kinds of plant products and nearly 4,000 varieties. The company has cultivated a team of high-quality employees who love horticulture and are full of vitality, of which more than 80% of employees with college degree or above account for more than 10% of the total number of employees, and 10% have master's degree or above, so that Hongyue has a strong ability to digest and absorb and innovate independently in product development and business operation.
Based on the cause of modern flower horticulture, the company dares to be the first, perseveres, has won the respect and trust and development of the majority of peers, and has carried out innovative practices for the introduction of advanced horticultural varieties and planting technologies into China and the commercial operation of flower horticulture, and has made due contributions to the transformation and upgrading of China's flower industry from tradition to modernization. We believe that with the rapid development of the economy and the improvement of people's consumption demand, the modern flower and horticulture industry, especially the wave of popular consumption, is coming, and Hongyue flowers will lead the domestic horticultural industry to develop in a more modern, efficient and international direction.
