A well-known brand in the finishing box industry, focusing on injection molding daily use, a comprehensive enterprise dedicated to the development of paper tableware/plastic products/mold plastic products and new product development, production and sales
Haofeng Plastic Industry Co., Ltd. was founded in 2000 in Huangyan, Zhejiang, under the jurisdiction of Haofeng Investment Co., Ltd., more than 300 employees, construction area of 30,000 square meters, total investment of 100 million yuan. With two major brands, "Haofeng" and "Beilang", the "Haofeng" brand focuses on injection molding for daily use. The main products are: household products, kitchen supplies, cleaning supplies, bathroom supplies, hanger hooks, fashion storage and other series. More than 1000 items. It is the first home furnishing brand to enter KA stores such as Carrefour, Metro, Auchan and RT-Mart in China. Beilang brand has: grooming care, bath care, cleaning, fabric, disposable and other series of more than 500 products.
The company has always been committed to building the first brand of fashionable and healthy home furnishings, and Haofeng people look forward to the future with pride. It will establish a leading position in household products at a steady pace. On August 18, 2014, Shanghai Haobei Household Commodity Co., Ltd. was formally established, which will introduce first-class design concepts, deepen product research and development, plan corporate strategies, and strengthen marketing; Brand; Service and other concepts promote the development of market brands, and the development of enterprises depends on business philosophy, detail management and execution efficiency. Innovation and transcendence are the only ways for the company to achieve sustainable development and win the future. In short, in the future, the brand development will be based on marketing creativity as the core, marketing communication and outlets as the support, marketing execution as the guarantee, and ultimately generate sales force such a strategic route all the way forward.
In the next five years, we will continue to maintain stable and sustainable development, fully implement the brand strategy, strengthen the core modules of the enterprise technology center, brand center, R&D center, information center, etc., and comprehensively enhance the company's technical advantages, brand advantages, R&D advantages, scale advantages, management skills and human capital advantages with the market as the center, so as to improve the core competitiveness of the enterprise.
