Founded in 1924, the musical instrument production family from Sembach, Germany, has advanced musical instrument manufacturing technology, specializing in the production and sales of piano/violin/guitar/wind instruments
Mr. Franz Sandner is a family of musical instrument manufacturers from Sembach, Germany, with well-known brands such as: Franz Sandner full range of musical instrument products; SCHREIBER AND KEILWERTH WIND ENSEMBLE; August Forster Piano; WINTER, PUCHNER, LAUSMANN, KLIER INSTRUMENT ACCESSORIES.
After the Second World War, due to the redrawing of the German-Czech border, most of the members moved their factories to the town of Nauheim, a suburb of Frankfurt, to continue their fine musical instrument making.
Since the 1950s, Franz Sandner's daughter Sonja and his husband Richard Schuh have led the company's development, expanding the Fransand product line with the production of pianos, violins, guitars, wind instruments, and in the late 90s, the company's most important decision was to set up its own production line in China.
In the 1980s, the young third generation of Dietmar Schuh entered the company, successfully promoted the products to more than 60 countries around the world, greatly enhanced the world reputation of Fransander, and successfully set up its own production line in China in 2002, leading the German exquisite craftsmanship into the Chinese market, and was loved by the majority of music masses, you are welcome to experience the perfect tone from Germany.
Adhering to the pragmatic and professional spirit of the German musical instrument company, the Fransand musical instrument family refuses to publicize and hype, and we want to show the market and consumers the true face of the company's development. To have long-term vitality, pragmatism is the most important cornerstone. Fransand Musical Instruments has its own dealer network all over the world, especially in the domestic market, and its role within Fransand Musical Instruments is of paramount importance.
General Manager Chen Depeng said that the world's largest piano market has turned to China, the low cost of domestic labor and enterprise operation has become the advantage of attracting foreign investment in the mainland musical instrument market, how to make the sales price of the product in line with the market demand, on the basis of the cost advantage of the domestic market and the advanced German musical instrument manufacturing technology, how to promote Fransand Musical Instrument to become an internationally competitive world brand, so that Fransand Musical Instrument stands at the forefront of the domestic musical instrument manufacturing industry, This will become the conceptual direction of the future development of Franand and Sander Musical Instruments (Shanghai) Company.
Mr. Schudima, President of Fransand Musical Instruments, emphasized that the primary task of Fransand Musical Instruments in the Chinese musical instrument market is to manufacture high-quality musical instruments first, and then talk about the development of enterprises. Since its establishment, Fransand Musical Instruments (Shanghai) Co., Ltd. has only launched new products in the early stage of the 2008 Shanghai International Musical Instrument Exhibition under the premise of completing product quality standardization and modern enterprise management system in 4 years, which fully confirms the boutique consciousness and professionalism of the German Fransand Musical Instrument Family. Just like the automobile industry, the product must not only have an advanced engine and exterior design, but also cooperate with strong promotion, only in this way will the product have a strong market share. Musical instrument manufacturers with foresight should also have modern business thinking, the quality of product excellence and the effective expansion of sales are the basic elements of enterprise operation, quality and sales of the bond, determine the future survival and development of the enterprise.
