Founded in South Korea in 1956, it is one of the top ten piano brands, entered the Chinese market in 1993, and is an excellent piano manufacturer in the world, mainly producing all kinds of pianos, electronic pianos, synthesizers and other large multinational group companies
Founded in August 1993, with an investment of 39.2 million US dollars and an area of 116,000 square meters, Yingchang Musical Instruments (China) Co., Ltd. is a large-scale piano manufacturer built by Yingchang Musical Instrument Manufacturing Co., Ltd. in China, mainly producing all kinds of pianos, electronic pianos, synthesizers, etc. Named after "YOUNG CHANG", "Yingchang Musical Instruments" has a history of 52 years since it was established in South Korea in 1956. In 1991, the world's total annual output of 500,000 pianos was Yingchang piano, 140,000 of which were Yingchang pianos, ranking first in the world's production in the same industry that year, accounting for 28% of the world's annual sales.
Founded in 1993 in Tianjin, China, Yingchang Musical Instrument Co., Ltd. currently has an annual production capacity of 67,000 units, of which 65% is exported and 35% is sold domestically. There are more than 160 agencies in Japan. The export and sales of pianos and electronic musical instruments cover more than 100 countries and regions in the world, showing a trend of rapid growth in production and sales. In 2007, it ranked third in the sales volume of China's musical instrument industry.
The company corrected the inefficiencies and increased production by 30 percent on this basis. At the same time, the real-name system for project supervision has been adopted, and the defective rate has been reduced by nearly half. These changes at Yingchang were brought about by the Management Innovation Activities (YCS-I) implemented by former Hyundai Motor Vice Chairman Park Byung-jae since he took office in July 2007. World-class experts from Korea and Japan are engaged in innovations in production, sales, purchasing, and management to improve productivity and competitiveness.
With the business goal of "providing high-quality products and the best service to satisfy customers", Yingchang Musical Instruments will spare no expense in investment and research and development. In 2007, Yingchang invested 30 million yuan to replace the latest electric furnace for the production of flawless piano iron plates, enhanced the change of the automated production line lay-out, and carried out the development of cutting-edge ERP system. In order to overcome the particularity of the southern region, the company has adopted a differentiated management system for pianos used in the south, and at the same time, professional and technical personnel have toured to conduct prior testing for consumers and agent pianos, and all efforts have touched every customer.
HDC Yingchang Musical Instrument Design Concept:
Straight lines and curves based on the geometric backbone form a combination of space and saturation, softness and perfection. All the angles of all the elements contribute to the characteristics of the exclusive Yingchang instrument. Pursue to create a coherent visual image with a deep corporate history, culture, and corporate innovation.
