Founded in 1956, it is one of the top ten piano brands, a national brand with international influence, and a large-scale piano manufacturer, with independent piano brands such as Pearl River / Ritter Miller / Kaiserburg / Jingzhu
Founded in 1956, Guangzhou Pearl River Piano Group Co., Ltd. (hereinafter referred to as "Pearl River Piano Group") is a comprehensive musical instrument culture enterprise integrating the coordinated development of piano, digital musical instruments, music education and cultural media. In 2012, Pearl River Piano was successfully listed on the IPO as a whole, becoming a listed company of musical instrument culture, and further developing into high-tech and cultural industries. By 2016, the company's annual production and sales have exceeded 130,000 units, the cumulative production and sales of pianos have exceeded 2 million, and the sales have radiated to more than 100 countries and regions around the world, with a domestic market share of more than 35% and a global market share of more than 25%, and the company's main economic indicators have been among the best in the industry for more than 20 years.
Pearl River Piano Group owns independent piano brands such as Pearl River, Ritter Miller, Kaiserburg, and Jingzhu. Its full range of products won the annual best vocal quality award issued by MMR in the United States. Among them, the Pearl River brand piano was rated as a "key export brand" by the Ministry of Commerce, and is a Chinese musical instrument brand loved by customers. At the end of 2007, the Kaiserburg brand professional high-end piano was included in the "2008-2009 National Key New Product Plan", and the performance indicators of the product have reached the technical quality level of European medium and high-end pianos. In November 2015, at the appraisal meeting organized by the Provincial Federation of Light Industry, Liu Shikun and other piano masters at home and abroad believed that the overall performance of the Caesarburg nine-foot concert piano has reached the international (European) high-end piano level, and basically reached the world's top piano level. In May 2016, the company completed the equity acquisition of the internationally renowned high-end piano brand Schumier GmbH in Germany, and will enter the international high-end piano market through Schumier pianos.
Guangzhou Amoreson Electronics Co., Ltd., a holding subsidiary, specializes in the manufacturing, sales and service of digital musical instruments, and has developed well-known digital brands such as Amason, Pearlriver avec KORG, Harpsichord, etc., and the product line covers digital pianos, intelligent digital pianos, MIDI keyboards, electronic drums, electric guitars, electric guitar bass speakers, digital piano group class music classrooms, 6 1 children's enlightenment digital music classrooms, music teaching systems, advanced electronic organs, effects, etc., many of which have won the honorary titles of high-tech products in Guangdong Province and famous brand products in Guangdong Province, and Amoresen Company has also been recognized as a high-tech enterprise by relevant departments; In recent years, it has maintained a development rate of more than 35%, and the production and sales of products have exceeded 40,000 units, ranking among the top five in China.
In recent years, Pearl River Piano Group has set up a cultural and educational investment company, established a cultural and educational industry fund, cultivated music education as a key development business, formed a music education industry development idea that combines investment and actual operation, integrated high-quality art education resources, and built an art education platform with brand influence. So far, there have been 312 franchisees of Pearl River piano art education, including 162 Pearl River piano art classrooms, 150 love series courses, and 76 unified VI stores, covering 28 provinces. Through the holding of Zhuguang Media Company and Badoumi Company, it actively develops the film and television media business and promotes the construction of cultural industry entrepreneurship parks, increases operating income and profits, realizes the diversification of the group's development, and promotes the transformation of the group from musical instrument manufacturing to cultural industry.
Pearl River Piano Group focuses on the musical instrument culture industry, focuses on the cultivation of core capabilities, and has been engaged in the research and development, manufacturing, sales and service of pianos for a long time, and has gradually formed an international advanced level of product innovation capabilities and a world-leading production capacity. In 1998, the company passed the management system certification of international standards such as ISO9001 and ISO10012, and is a "high-tech enterprise" with a "national technology center", and is the drafting unit of national and industry standards for piano products and parts, piano manufacturing skill standards and training materials. It is a "National Cultural Export Key Enterprise", "National Quality Management Excellence Enterprise", "National AAAA-level Standardization Good Behavior Enterprise", the first batch of 16 "Chinese Enterprises Marching to the World Famous Brand and Internationally Competitive", "National Cultural Industry Demonstration Base", "National Quality Award" and "Guangdong Provincial Government Quality Award" Quality and Benefit Enterprises, and a national independent brand enterprise that has won the "Milestone" Award of the International Music Products Association.
