Shanghai Youyoutang Investment & Development Co., Ltd., a well-known family parent-child entertainment chain brand in China, is an experiential consumption platform opened in mid-to-high-end shopping malls with children and families as its target customers

Founded in May 2010, Yoyo Tang has opened the first three stores in Beijing Jinyuan Shopping Center, Nanjing Wanda Plaza and Chongqing Huanghua New Era on June 1, 2010, and in less than three years, by providing children and families with a unique entertainment experience, Yoyo Tang's stores have quickly opened in major shopping malls in China.

The three main projects of Youyoutang: the third-generation children's playground Yuyuto-Play System, the children's artificial ice rink Yuroro-Ice Rink and the high-end maternal and child products store Spring Valley with hundreds of imported brands, have been stationed in more than 100 shopping malls in China, including Shanghai Kaidelong's Dream, Guangzhou Zhengjia Plaza, Beijing Blue Harbor, Nanjing Wanda Plaza, Nanjing Aqua City, Nanjing Deji Plaza, Chongqing Darong City, Dalian Roosevelt and other shopping malls. At the same time, Youyoutang has also established strategic partnerships with leading companies in the commercial real estate industry such as Wanda, CapitaLand, China Resources, COFCO, and Shenzhen State Investment Corporation.

By the end of 2013, the company had more than 100 stores. In addition to the Shanghai headquarters, Beijing, Nanjing, Guangzhou and Chongqing have regional management centers with more than 500 employees. In 2013, 5.5 million amusement parks were visited nationwide, which is roughly the same as the annual number of visitors to Hong Kong Disneyland. In addition to children's playgrounds, the projects operated by Youyoutang have also involved many fields such as commodity retail, sports early education, manual interaction, animation theme parks, children's dramas and so on.