Shanghai Shimao Shitian Investment Co., Ltd., Shitian Le Le City, a children's parent-child paradise brand under Shimao Co., Ltd., is an indoor parent-child playground specially designed for children, and a children's growth platform integrating entertainment/life/education/socialization
Shanghai Shimao Shitian Investment Co., Ltd., a wholly-owned subsidiary of Shimao Co., Ltd., plans to rapidly develop the children's entertainment business in the future, and build a large-scale children's parent-child entertainment project with a new concept of Shimao - "Shitian Le Le City" children's parent-child paradise.
The company pursues diversified development and combines high-quality resources, involving children's amusement, cartoon and animation entertainment, children's quality education, experiential theme parks, etc., to achieve a perfect chain management system combining children's industry and cultural industry with the guidance of improving children's cognitive ability, creating a good psychological environment, and exercising children's intelligence in all aspects.
Shimao Co., Ltd. pursues diversified development and combines high-quality resources, and has launched a large-scale children's entertainment project with a creative theme - "Shitian Le Le City", which has been opened and operated in Fuzhou and Yantai Shimao Department Stores. With the continuous progress of the project, 30 stores will be opened nationwide by the end of 2012. In addition to the introduction of large-scale entertainment equipment, electronic animation products, children's clothing, children's food, creative toys and other commercial sectors, it will also be accompanied by technology development, technical services and technical consulting for children's entertainment business.
In the future, "Shitian Lecheng" will be linked with "Shitian Lezhi" Children's Education Center to realize the all-round three-dimensional development model of children's entertainment, early childhood education, and children's derivative product development.
