Shaanxi Heshi Dairy Group Co., Ltd., founded in 1992, is a milk powder manufacturing enterprise integrating ranch management, dairy breeding, dairy research and development, dairy production, product quality inspection and precision marketing
Founded in 1992 with the assistance of the World Bank, Heshi Dairy is located in Longxian County, Shaanxi Province, which is a unique "ecological dairy capital". For more than 20 years, it has always focused on the R&D and production of milk powder, forming a whole industry chain development model integrating ranch management, dairy breeding, dairy R&D, dairy production, product quality inspection and precision marketing, and has now developed into a group dairy enterprise with a complete whole industry chain. Heshi Dairy Group has two core processing plants for infant milk powder, among which the largest intelligent goat milk powder production line in Asia has been completed and put into operation. It includes a number of series of products such as infant sheep, milk powder, adult milk powder and liquid milk, and has now built a nationwide sales network, and the products sell well in more than 200 cities across the country.
"Rooted in quality, leading milk source". Relying on 570,000 acres of natural ecological pastures, self-built high-quality alpine ecological pastures at an altitude of 2,125 meters and 6 national-level standardized demonstration breeding bases, Heshi Dairy Group strives for perfection in the construction of the "first workshop" of milk source, and guarantees the self-sufficiency, safety and controllability of Heshi Dairy Group's milk source from the source. In terms of production, it has 7 production lines with an annual output of tens of thousands of tons of sheep and milk powder dry and wet composite process, all of which have introduced international advanced equipment, adopted the world's leading technology, adhered to the scientific concept of "comprehensive nutrition and balanced proportion", and produced in accordance with national standards. The organic combination of pure milk source and advanced technology and equipment ensures that the milk source is natural and pollution-free from the finished product, and He's milk powder can only be sold through 140 tests and 1696 indicators, and strict testing is always escorted for quality.
With the high recognition of consumers and the vigorous development of the market, Heshi Dairy Group has continued to expand its scale and become a leading national brand in China's dairy industry. In October 2016, Heshi Dairy Group invested in the construction of Asia's largest intelligent goat milk powder production line and officially put it into operation. The production line realizes the whole process of intelligent milk from fresh milk, ingredients, spraying, drying to filling. At the same time, Heshi Dairy Group has built a testing center covering an area of 2,000 square meters and the highest level in Northwest China to ensure the safety, nutrition, health and peace of mind of the products. Build a "food safety traceability Internet of Things project", and realize the refined tracking service of the whole process from fresh milk to consumers through laser "traceability code".
In recent years, Heshi has carried out reform and innovation in brand marketing that keeps pace with the times, and has in-depth cooperation with high-end industry media, and has repeatedly achieved good results in the national large-scale professional pregnancy, infant and child products exhibition. At the same time, the brand and service are constantly upgraded to create a better consumption experience for consumers, so that the image of "excellent quality, of course, and the family" is deeply rooted in the hearts of the people. In terms of service, a professional customer service center is set up, led and guided by professional nutritionists; Join hands with Sun Yat-sen University to create an MBA advanced seminar at Heshi Business School to build a high-quality team and create a high-quality channel; Set up a professional group for marketing and promotion, publicity and training, one-to-one service to customers across the country, and provide accurate marketing and promotion programs for terminals; Nationwide launched a large-scale marketing expert training seminar, which was well received by the majority of dealers.
