Founded in 1983 in California, USA, MGM has more than 570 children's education centers in 31 countries and territories. In 2009, it entered the Chinese market, and currently has opened more than 300 early education centers in the country through direct sales and franchise models, and has opened 18 stores in Hangzhou. From 2002 to 2017, Meijim was selected as one of the "Top 500 Franchises in America" by Entrepreneur magazine for 16 consecutive years, and in 2017, it was selected as one of the magazine's "Top 200 Global Franchise Experiences".

In the past two years, Gymboree and Meijim, as two American-style early education institutions with similar styles, have been competing for the first place in the industry. Following the acquisition of Gymboree by Yixiang Holdings, a private investment company, in 2016, Beijing Meijiem Education Technology Co., Ltd., to which Meijim belongs, was also purchased 100% of the shares in cash by the third base of the listed company in June 2018, and is also expected to rely on the endorsement of the listed company to further expand with the help of capital in the future.

MY GYM also operates a children's gym in the United States to provide weight loss services for obese children, and the founder's professional experience in the fields of children's kinesiology, physical education, dance and gymnastics makes it a good idea to have an advantage in children's sports courses. Paying more attention to children's gross motor development is also an important difference from Gymboree, although Gymboree also offers activity-based education classes, but relatively pays more attention to the development of children's thinking ability.

MGM's classes are divided into three main categories: Joy, Art, and Music.

The core of the program is a combination of fun games, sports, gymnastics, music, dance, relay races, riding games, etc., in which you can gain strength, balance, coordination, agility and flexibility while playing once a week, so as to improve your social skills and build good self-confidence and self-esteem. Due to the great differences in the abilities of children of different ages, the stages of the Huandong class are divided into seven stages, including 6 weeks - 6 months, 7 - 13 months, 14 - 22 months, 23 months - 2.5 years old, 2.5 years old - 3.5 years old, 3.5 years old - 4.5 years old, 4.5 years old - 6 years old, and the course content is also significantly different, and in the sixth stage, the class is independent from the parents. Classes that require parental accompaniment are more physically demanding, so it is recommended that parents accompany them at the same time.

MGM's art curriculum mainly uses safe and non-toxic American Crayola products, and cultivates children's early artistic literacy through painting, sculpture, printmaking, collage, printing and dyeing, animation, architecture and other forms of artistic expression. THE ART CLASS ADVOCATES "PROCESS ART", EMPHASIZING THAT THERE IS NO RIGHT OR WRONG IN ART, NOT JUDGING WHETHER CHILDREN DRAW LIKE OR NOT, AND NOT COMPARING WHO IS GOOD AT PAINTING AND WHO IS POOR, SO AS TO ENHANCE SELF-CONFIDENCE AND ARTISTIC EXPRESSION ABILITY. The age division is relatively rough, with only two stages: 20-36 months and 3-6 years old.

Music courses are mainly aimed at children aged 8 months to 5 years old, and cultivate children's basic musical ability through a series of activities such as lap song, finger games, feeling and practicing stable beats, free instrumental music, singing without lyrics, free dance, and live improvisation. The curriculum system adopts the American Music Together curriculum system and the original curriculum, which was introduced to China in 2010, which also reflects the shortcomings of MGM in the development of music courses.

Monday is the executive day of MGM, there are no classes, weekends and afternoons are relatively crowded, and the staff is busier, so you need to pay special attention when visiting the store to inquire about the experience. At the door of Meijim, you need to take off your shoes and change your socks to enter, and the ground in the public area is not soft compared to Gymboree and Yuebaoyuan.

MGM provides members with three free visiting places for international courses, but the travel and accommodation expenses to the class are at their own expense. Bilingual teaching and foreign teacher courses are available, and teacher recruitment pays special attention to English literacy, which generally requires CET-6. The more the number of lesson packages, the cheaper the unit price, the price of 150-250 yuan/class belongs to the middle and high level of Hangzhou, and the cost performance is average.